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Channel Marketing Manager

4 months ago

Boston, United States Henderson Scott Full time

Channel Marketing Manager (100-150k Base, plus performance based bonus) My client is an Israeli founded Cyber Vendor with a marketing leading XDR solution for their target market. Last year, they decided to put more emphasis on a channel focused approach to the market and are now looking for a Channel Marketing Manager to join the Boston office, working on site 3 days a week, and 2 days remotely. They are VC-backed and have reached their Series C funding stage, and looking to push on and grow their presence within the US significantly in 2024 There are 200 people globally, and around 40 in the US, so they have built a real culture in their hub in Boston

The role: You'll be working within a collaborative cross-functional team to support the teams indirect sales channel. It requires excellent communication and organisational skills. You will develop and exectuve field marketing strategies. You'll be responsible for content creation and overseeing the partner program. Managing lead generation programmes to increase pipeline development, including virtual and in-person trade shows, events etc. Identify opportunities for performance improvement, Collaboration with channel partners and service providers to organise joint marketing events and activities.

Requirements: Channel marketing experience, with a preference towards experience within Cybersecurity. Channel account-based marketing experience, with a focus on the ecosystem, for example MSSPs and VARs/ Experience with a range of marketing responsibilities, such as demand generation, e-marketing, SEO, PPC, content syndication and webinars. Previous success with developing and executing effective marking campaigns. Self-starter with a drive and hunger for success, willing to take the company forward with innovative ideas and marketing strategies.

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