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Corporate Vice President, Marketing

4 months ago

Atlanta, United States NCR Atleos Full time

About NCR Atleos

NCR Atleos, headquartered in Atlanta, is a leader in expanding financial access. Our dedicated 20,000 employees optimize the branch, improve operational efficiency and maximize self-service availability for financial institutions and retailers across the globe.

The Corporate Vice President of Marketing reports to the Chief Marketing Officer and leads the strategy, planning, execution and measurement of global integrated and portfolio marketing for NCR Atleos. The CVPM is accountable for one marketing plan for the enterprise backed by customer journeys, positioning, and messaging maps. This role works in partnership with sales and product management to define the strategy and to prioritize initiatives.

Responsibilities

Work with product, marketing, and sales leaders to shape campaign themes for a yearlong timeframe

Work cross-functionally and across leadership on behalf of the CMO to bring together stakeholders across marketing, sales and product

Oversee major marketing transformation initiatives that are strategic to the business on behalf of the CMO

Conducts analysis of historical performance, forecast data, and other relevant insights to inform marketing goal setting

Contributes to marketing participation in business reviews

Reviews and adapts the marketing plan regularly

Builds business case for marketing investment

Prioritize and align target audiences, developing effective messaging, and planning campaign strategy

Define common campaign structure and elements to be used across the enterprise

Document the responsibilities of various functions during the campaign planning and execution lifecycle. Hold functions accountable.

Coordinate with finance for campaign budget allocation and tracking

Establish systems, templates and best practices for campaign planning, buyer personas, messaging blueprints and others as needed

Orchestrates the end-to-end marketing planning process and all iterations during the planning cycle (e.g., inputs, milestones, participants, actions, templates, calendar)

Uncover, develop and evangelize product positioning, value propositions and messaging that resonates with the buying audience providing source messaging documents for use by downstream marketing functions such as campaign, demand, and content teams

Oversee and provide input into the process for developing customer references, testimonials and case studies for external and internal use

Understand buyer and customer needs, market trends, and the competitive landscape

Develop deep understanding of the buying audience. Conduct research and gather insights about target personas, buyer needs, and the purchasing decision process for the organization's portfolio

Drive an audience-centric marketing approach within the organization, ensuring that messaging, content, and campaign strategies are centered around buyer and customer needs

Identify the buying group for the solutions and map the buying journey process for the key buyers in the group

Create a content strategy based on buyer behavior and preferences (e.g., white papers, brochures, social media, Web pages, online events)

Work with marketing operations to measure campaign performance and with business leaders to course-correct as campaign execution unfolds

Drive the analysis of historical performance data and market intelligence to ensure that the CMO creates the business case to get the requisite budget to drive profitable growth.

Provide data and insights for decision-making

Forecast, measure, analyze, and report on the impact of demand activities on sales pipeline, revenue, and sales cycle length

Background/Experience

15+ year of experience with marketing process creation, implementation, and governance

15+ years of experience with integrated planning across business units, regions, and functional teams

Able to translates business needs from business objectives to marketing goals and measurement to operational requirements

Data-driven marketing strategy planning and budget allocation expertise

Experience serving, collaborating with, and influencing through presentations and other forms of communication

Proven success in establishing relationships across multiple functions and teams (including peer-to-peer and in a matrixed environment) to achieve desired results

Influential and motivational

Proven record of supporting sales to meet or exceed pipeline and revenue targets

Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation, and spoken formats to a variety of audiences

Demonstrated strong listening, information gathering, and empathy skills for uncovering and defining deliverables, needs, and outcomes

Experience creating and implementing proven, successful, demand programs that activate, validate, and accelerate a buyer's journey.

Team player with cross-functional project leadership skills

Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements

Management experience including the ability to build and grow a team

Skills

Solid understanding of the different functions of marketing

Able to forge strong relationships with other functions

Customer- and market-driven orientation

Strategy development and alignment

Development of short- and long-term marketing plans

In-depth understanding of key business metrics

Helps marketing work smoothly and efficiently

Helps simplify complexity

Anticipates and averts problems

Strategic leadership and planning

Ability to translate business objectives into marketing goals and measurements

People management, especially working with virtual teams not in a direct reporting relationship

Ability to navigate culture and politics across multiple functions and geographies

Executive presence and influence

Behaviors

Emotional intelligence, excellent judgment, discretion and diplomacy

Desire to see marketing work more smoothly and efficiently

Desire to mentor early and mid-career talent

Motivational

Naturally curious

Enthusiastic and passionate with the ability to persuade and build enthusiasm

Ability to balance strategic big-picture thinking and tactical, precision execution

Entrepreneurial mindset (innovation and creativity)

Empathetic to buyers, customers, users, and sales resources

Highly collaborative, able to work across functional teams

Natural brand champion

Curiosity and creative capacity for original thought

Offers of employment are conditional upon passage of screening criteria applicable to the job.

Full time employee benefits include : Medical Insurance Dental Insurance Life Insurance Vision Insurance Short/Long Term Disability Paid Vacation 401k

EEO Statement NCR Atleos is an equal-opportunity employer. It is NCR Atleos policy to hire, train, promote, and pay associates based on their job-related qualifications, ability, and performance, without regard to race, color, creed, religion, national origin, citizenship status, sex, sexual orientation, gender identity/expression, pregnancy, marital status, age, mental or physical disability, genetic information, medical condition, military or veteran status, or any other factor protected by law.

Statement to Third Party Agencies

To ALL recruitment agencies: NCR Atleos only accepts resumes from agencies on the NCR Atleos preferred supplier list. Please do not forward resumes to our applicant tracking system, NCR Atleos employees, or any NCR Atleos facility. NCR Atleos is not responsible for any fees or charges associated with unsolicited resumes. #J-18808-Ljbffr