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Social Media Strategist, Organic

2 months ago

Newburyport, United States Matter Full time
Social Media Strategist, Organic

Boston or Newburyport, MA
(In office Mon-Thurs, Fri - Remote)

Matter is an independent and thriving brand elevation agency unifying PR, creative services, and marketing. From fast growth startups to established brands, we work with clients across diverse industries, including technology, consumer and professional services. We immerse ourselves in our clients' worlds so that we can develop and execute strategic, content-rich campaigns that inspire action and build value through measurable results.

As we've grown, we've maintained focus on building and nurturing an inclusive, team-oriented and creative environment because we know that when we tap into our collective brainpower we come up with inspired solutions for our clients and because it makes for a happy place to work. We work with people we like and can learn from, making our jobs a positive aspect of a balanced life. At Matter, we prioritize employee diversity, equity and inclusion and value everyone's unique story. We're proud of the many awards that we've garnered as a Top Place to Work and as a Top Agency in the US, but we're equally as proud of the many organizations that we've helped through our agency-wide volunteer initiative. If you're the kind of professional that takes their work seriously, but also doesn't take themselves too seriously, this could be the place to grow your career.

We're currently looking for a dynamic, results-focused Organic Social Media Strategist to join our marketing team based out of our Boston or Newburyport office, working with one of the agency's largest health and wellness clients. The Social Media Strategist will be responsible for planning and implementation of best-in-class organic social media programs that maximize our client's success.

Here's the mix of what you'll be doing day to day:
  • Writing social content for brand channels across LinkedIn, Instagram, Facebook and others to maximize engagement and help support business goals
  • Writing social content for client executive thought leaders aligned to key communications goals and business priorities
  • Developing and executing creative organic social media strategies, audits and editorial calendars
  • Designing simple social media graphics and templates in Canva to support post content
  • Creating social-first video content including shooting and editing mobile content using knowledge of social media best practices
  • Reviewing metrics and creating monthly and quarterly reporting in collaboration with analysts and other team members, extracting insights and shaping future content and strategy recommendations, grounded in data
  • Researching trending topics, industry conversations and white space opportunities to develop and inform our social media strategy and approach
  • Lead client calls and communications, own key deliverables and presentations
  • Serving as an expert in social, representing the team internally and externally
Along with creativity, drive and self-motivation, your previous experience and attributes will include:
  • 3-5 years' experience developing successful, measurable social media programs, preferably with consumer and B2B brands
  • Knowledge and expertise of social media channels including but not limited to Facebook, X, Instagram, LinkedIn, Tik Tok, YouTube, etc.
  • Strong analytical and creative thinking skills with ability to generate insights, understand competitive analysis, and conduct market assessments, and articulate how these insights can inform our strategy
  • Experience creating and implementing solid social strategies, goal-setting and reporting
  • Experience working with larger cross-functional marketing and communications teams, navigating organizational politics, and managing multiple stakeholders
  • Experience developing engaging, creative content for social media including copywriting, video and imagery
  • Track record of delivering results for clients; raising brand awareness, driving demand and creating creative high-impact connections with customers
  • A desire to work in a fast-moving, dynamic, team-oriented environment with the ability to manage multiple projects simultaneously
  • Ability to work autonomously and communicate effectively with broader social team both in-person and virtually
  • A creative and results-oriented approach to all work that is produced
  • Exceptional written communications skills for both social copywriting and client communications
  • Excellent presentation skills
  • Excellent client management and communication skills
  • Bachelor's degree or equivalent relevant business experience
Why Matter? A healthy culture requires healthy, happy people. That's why Matter goes above and beyond to provide exceptional benefits, fun bonuses, and culture perks to our workforce. These include:
  • Competitive salary
  • Health, dental and vision plan
  • Comprehensive time-off plan (including holiday, PTO and sick time)
  • Floating wellness day
  • Floating holiday
  • Birthdays off
  • Freeze Fridays (clock off at 2:00pm every Friday)
  • Annual paid holiday break between Christmas and New Year's
  • 401(k) plan
  • Disability and life insurance
  • Flexible spending accounts
  • Employee assistance plan
  • Paid parental leave
  • Paid volunteer time through our Helping Hands initiative
  • Employee referral program (get a $$ bonus for each referral we hire)
  • Matter Wellness program, featuring extracurricular activities and interoffice competitions
  • Office exchange program
  • Trainings and educational programs including a mentorship program for junior employees
  • Exceptional company culture, monthly FUN events in all offices, and surprise rewards throughout the year

Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Matter also participates in the E-Verify program.