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Director, Retail Brand Marketing Mens Performance
3 months ago
**Director, Retail Brand Marketing Mens Performance & Lifestyle**
NIKE Beaverton, OR, USA Posted 1 month ago Full time **Job description**
We're looking for an experienced retail brand marketing leader who can help us build a new functional team that will develop and implement retail brand strategies for our men's performance and lifestyle product in across multiple store concepts experiencing considerable expansion. We desire a creative, people-first leader who will obsess consumer insights, understand shopping behaviors and journeys in store, and build unbelievable product and innovations stories and experiences to drive demand and impact across the marketplace. This leader will immerse themselves in the business and constantly look for opportunities to evolve and improve the way we tell our product stories, all in an effort to connect with consumers and drive sales.
The ideal candidate will have experience working in retail brand, leading happy, balanced, collaborative and productive teams.
Your team will work closely with the North America Brand Marketing team, Store Merchants and the Visual Merchandizing & Styling team to align on key seasonal and 365 product stories for the geo. Your team will be responsible for understanding both the art and science of marketing; obsessing the business, consumer insights and the creative ways we tell our product stories in store. As the men's product and retail experts, your team will partner closely with the stores marketing concept teams to assist in building out the wholistic seasonal brand plan across concepts and ensure that the men's product is properly represented. You will partner with Global and Geo Brand, your RBP counterparts and Stores Concept marketing teams to set, adopt and enrich seasonal Retail Brand strategies that define the vision for product presentation, communication and consumer experience in North America. You will work closely with the retail brand design team to build the vision for how the product comes to life in store, and partner with integrated media and owned channels to effectively build the plan to drive traffic to stores when vital. You will then work with City & Territory Retail Brand teams to guide adoption, localization and execution of the plan. You'll partner with the stores marketing team to manage the overall development and execution of seasonal/monthly initiatives, sports moments and premium retail experience.
If this is you, you will report directly into the Senior Director for Nike Stores. You will lead a team of people that will collaborate daily with the Nike Stores Concept teams, Visual Merchandizing & Styling, Stores Merchants, Retail Brand Design, Brand Marketing, Integrated Media, Owned Channel teams, Global teams and City/Territory teams all with the goal to tell amazing stories and maximize awareness and sales in the marketplace. **Profile**
- Bachelor's degree or higher in Business, Marketing, Merchandising, or related field or equivalent combination of education and experience.
- A people-first approach that values diverse thought and is committed to building a diverse team.
- Experience leading and growing a team.
- 10+ years of retail brand experience (building and implementing strategies)
- Large Fleet, vertical retail and store opening experience.
- A strong understanding of the consumer, shopping behaviors and retail journeys.
- A track record of implementing a test and learn offense.
- The ability to fail forward.
- Exceptional written, verbal, visual communication and presentation skills, with a high proficiency in Keynote and Microsoft Office.
- Self-motivated.
- Excellent organization skills.
- Pro-active problem solver, ability to assess an issue and develop action steps for resolution.
- An impeccable ability for balancing creativity with business needs, inspired by the "now and next" and keeping the consumer at the center of the work.
- Able to work as part of a matrix, with an ability to collaborate cross-functionally towards a common goal.
- Can-do demeanor with shown ability of adapting to change in business needs or direction.
- A passion for the Athlete*, Sport* and Culture along with a sense of humor and modesty - ensuring team success, while having fun.
- Ability to travel 20% when safe.
