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Vice President, Corporate Communications
3 months ago
Verint Systems, Inc.
Vice President, Corporate Communications
Raleigh ,
North Carolina
Apply Now
At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations elevate Customer Experience (CX) and increase workforce productivity by delivering CX Automation. We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities. Learn more at www.verint.com .
Overview of Job Function:
The Vice President, Corporate Communications will partner with the senior leadership to develop, direct and oversee the communications strategy, planning and execution. The position will collaborate with and leverage cross-functional, global team of executives and other leaders to develop and deploy communications across various channels, audiences, and regions. The position is responsible for brand and message strategy and communications that reinforce Verint’s market leadership, technology innovation and a deep commitment to customer success. The position will provide leadership for such key functions as marketing communications, public relations, influencer relations, analyst relations, internal communications, customer advocacy, brand strategy, and creative execution.
Principal Duties and Essential Responsibilities:
Drive market awareness of Verint as the CX Automation company. Create and deliver strategic communications that inspire and elevate our story in the drive customer engagement market and across the Verint employee base.
Drive an effective brand identity and momentum for Verint as a leader in CX automation and Artificial Intelligence (AI) through compelling creative, consistent and aligned messaging across all global properties, channels, stakeholders, and venues.
Plan and direct content creation for external communications channels via coordinated public relations, media relations, research, blog, and related thought leadership.
Drive strategy and execution of industry analyst relations, analyst co-marketing and influencer relations.
Drive strategy for Customer Advocacy programs including reference program, case study program, and client advisory boards. Partner with Client Success Managers, Sales and Go to Market leaders to identify and groom references/client spokespeople.
Drive strategy and execution of marketing communications, partner with content marketing team to create compelling, measurable content to support thought leadership, programs, and campaigns, collaborating with peers on material development.
Drive strategy and execution of internal communications, including executive messages, special programs/meetings, and news updates via the company intranet.
Manage a direct team of communications and creative/design professionals.
Direct and manage various agency relationships including design and creative services, advertising, and public relations.
A 4-year college degree in communications, journalism, marketing or a related field, or the equivalent years of work history.
A minimum of 15 years of demonstrated experience with delivering effective communications strategies that create clarity around business strategy and drive cultural change in a software or technology organization.
Ability to write concise, compelling materials in different styles for different types of publications and audiences, including social media and the web, within deadlines and aligned with corporate guidelines.
Ability to craft presentations, papers, thought leadership articles, brochures, datasheets, case studies, press releases, web copy and other marketing communications materials based on technical documents and interviews.
A minimum of 10 years of progressive leadership experience leading teams within one or more similar lines of business, which may include marketing or marketing operations.
Direct experience leading change communications initiatives in global organizations.
Effective direct team and agency management experience.
Polished business acumen and understanding of communications in a publicly held company.
Ability to communicate with all levels of the organization confidently and effectively through both written and verbal communications.
Proven ability to make strategic decisions with confidence and influence.
Considerable success and comfort working in large, complex and matrixed organizations.
Proven networking skills and a proven ability to develop strong partnerships with key stakeholders across an organization to drive results.
Exceptional listening skills and ability to synthesize storylines as part of communication strategies
Successful completion of a background screening process including, but not limited to, employment verifications, criminal search, OFAC and Social Security verification.
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At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations discover opportunities previously only scarcely imagined by connecting work, data, and experiences enterprise wide. We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities. Learn more at www.verint.com.
Verint Systems Inc. is committed to maintaining a workplace free from discrimination, retaliation, and sexual and any other form of harassment. Verint has a zero-tolerance policy against any form of discrimination, retaliation, or harassment including sexual harassment or any other form of harassment, based on one’s race (including but not limited to natural hair, hair texture, hair type and protective hairstyles), color, religion, national origin, or sex, pregnancy (including childbirth and medical conditions related to pregnancy, childbirth or breastfeeding), sex stereotyping, (including assumptions about a person’s behavior or appearance, gender roles, gender identity, gender expression including gender dysphoria, or transgender status), disability, alienage or citizenship or immigration status, marital status, creed, genetic information, predisposition or carrier status, sexual orientation, military or Veteran status, political affiliation, familial status, caregiver status, status as a victim of domestic violence, unemployment status, natural hairstyles, sexual and other reproductive health decision-making, or any other classification or characteristic protected by applicable federal, state or local laws (collectively, “Protected Characteristics”), will not be tolerated. This policy applies to all terms and conditions of employment including but not limited to hiring, placement, promotion, compensation, training, leave of absence or termination.
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