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Brand Marketing and Communications Manager, Healthy Contributions

4 months ago

St Paul, United States Self Esteem Brands, LLC Full time

Self-Esteem Brands, LLC, the parent company of Anytime Fitness, Basecamp Fitness, The Bar Method, Stronger U, Waxing the City and Healthy Contributions (HC), seeks a seasoned and highly motivated professional to fill the position of Brand Marketing and Communications Manager. HC is dedicated to facilitating a healthy lifestyle, fostering a dynamic and rapidly evolving work culture that embraces a flexible, hybrid work schedule. Summary: As the Brand Marketing and Communications Manager for HC, you will play a crucial role in enhancing brand awareness, boosting engagement, and driving sales of wellness services and programs through various marketing channels, B2B partnerships, and varied audiences such as business stakeholders, clubs, and members. HC aspires to revolutionize the convergence of wellness and data analytics, and your contributions will be essential in accomplishing this goal. The ultimate objective is to make a positive impact on individuals' health and well-being by making it easy for everyone to live a healthy lifestyle. Purpose/Impact: (Duties & Essential Functions) The HC Brand Marketing and Communications Manager is responsible for the following: * Brand and Communications Management: * Oversee all forms of communication for consistency in HC branding, voice, accuracy, tone, grammar, and engagement potential. * Manage, write, and/or publish engaging and compelling content across various channels to inform, educate, and increase HC awareness and consideration among diverse audiences. * Collaborates with internal and external stakeholders to ensure effective and efficient communication with franchisees and existing partners. * Marketing Plan Development and Execution * Develop, manage, and execute the HCs brand marketing and communication plans, inclusive of strategy and tactics to generate B2B leads and sales, increase loyalty amongst current partners, and launch of new business initiatives. * Proficient in the use of marketing tactics, such as CRM, Tradeshows, SEM, to communicate and engage prospects and leads. * Support HCs annual marketing budget to achieve marketing goals. * Marketing Research and Analytics * Passionate about the health and wellness of HCs target audiences, relentlessly seeking key insights to turn into actionable marketing strategies and tactics. * Ability to establish KPIs and analyze data to measure marketings success performance. * Stays up to date on the latest marketing trends and technologies related to HC business. * Collaboration and Integration: * Work cross-functionally with internal and external stakeholders to continuously improve and innovate Healthy Contributions' brand and communications efforts. * Partners with key stakeholders to promptly address any HC communication-related issues on appropriate channels such as workplace platforms, forums, and social media. * Engages and manages agency and consulting partners to develop and execute to get the marketing work done. Strengths: * Passion for health and wellness. * Meticulous attention to detail. * Be a top-notch team player. * Proactive, ambitious, and self-motivated. * Effective in collaborative work environments. * Adept time management and prioritization skills. * Clear and effective communication. * Navigates challenging situations with empathy. * Ability to have fun while being the best. Background: Ideal candidate will have a deep understanding of brand and communication marketing and a proven track record of success: * 3+ years of brand marketing and communications experience or equivalent is required, B2B experience is a plus. * Bachelors Degree in Marketing, Communications or related field * Health and wellness industry knowledge is preferred, but not required. Whats in it for you: * Medical, Dental and Vision Coverage * Unlimited Time off & Fridays off Memorial Day to Labor Day * 401(K) Savings Plan * Paid Parental Leave * Coaching & Therapy Sessions * Brand Discounts & Reimbursements * Professional Development Opportunities

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