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Director, Mens Basketball Brand Marketing NA

3 months ago

New York, United States NIKE Full time

The annual base salary for this position ranges from $146,400.00 in our lowest geographic market to $346,200.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Information about benefits can be found here.

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and innovators. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

The North America Brand Management Team (across Womens/Mens/Kids) is the marketing function responsible for leading and driving plans that serve the brand and business. Our goal is to know & serve inspiration, innovation and enablement to unlock the power of sport for every athlete*

Who we are looking for

We're looking for an experienced Brand Director to lead our Men's Basketball Brand Marketing offense in North America and co-create a new era of Nike Basketball. To be considered for this role, you are a consumer and hoops obsessed marketer, be a solution-oriented strategic leader, a team-first collaborator, energy-giving partner, and brand innovator with an openness to learn.

As part of our North America Men's Brand Management team, you will use your deep and authentic understanding of the basketball landscape across grassroots, college, and NBA to innovate the stories we tell and the cross-functional marketing we deliver. This role will drive functional excellence within the basketball field of play across North America, Global, and key cities. Reporting directly to the NA Senior Director of Basketball, you will be responsible for creating brand plans that grow the brand and business while creating deeper, lasting relationships with athletes*.

Qualified candidates should have experience leading brand vision and planning, orchestrating full funnel marketing, partnering with athletes, leagues, and retailers, defining and activating evergreen and seasonal plans and managing diverse teams. Your brand leadership should come from a comprehensive grasp of basketball, a passion for coming up with new ideas that solve the needs of athletes, and the ability to lead multiple projects across a matrixed organization.

What you will work on

You will partner with our Global Brand Management Team, marketing functional partners, and city leaders to bring North American dimension to Brand marketing plans and key consumer concepts including marketing briefs, strategic tools and marketing initiatives that fuel our seasonal initiatives and long-term consumer concepts.

You will work across global, geo and cities to drive a robust concept map and continually build new consumer experiences that accelerate basketball brand and business growth opportunities internally and externally.

As the North America Men's Basketball Brand Director, you will:

  • Obsess the basketball consumer and his needs
  • Drive and deliver the North America brand strategy for basketball, delivering consistent consumer experiences and activations designed for the North America consumer across key North America Basketball moments
  • Manage collaboration from idea to execution, engaging with our key cross-functional and cross-sport partners
  • Partner with Sports Marketing to elevate athlete storytelling and athlete integration into NA programming and activations
  • Support an end-to-end process to gain insight from consumers including cultural trends
  • Oversee brand campaigns and product integration into seasonal programming
  • Support development of annual and seasonal programming plans
  • Manage asset development and distribution across multiple channels
  • Identify integrated opportunities and alignments between basketball and other lifestyle or sport teams to build the strongest end-in-mind experience for the consumer across performance and culture
  • Partner with city teams to activate hoops in the communities that drive maximum impact and influence
  • Track and manage seasonal campaign progress measurement. Recapping + teardowns.
Who you will work with

As the North America Men's Basketball Brand Director, you will report directly into the North America Senior Brand Director of Basketball.

In partnership with the Senior Director, you will lead a team to orchestrate the marketing offense that drives brand storytelling, fuel consumer demand, and build authentic connections with basketball communities.

You will collaborate with teammates across Nike to build more effective and efficient ways to encourage and connect with Basketball and athletes* across the geography. Key internal and external partners include:
  • NA Basketball GM
  • Women's & Kids Construct Teammates
  • Sports Marketing
  • Communications (PR)
  • Digital Marketing
  • Retail Marketing
  • Energy Marketing
  • Creative
  • Media
  • Global, Geo and City Marketing Teams
  • Sales & Merchandising
  • Agency & Production partners
  • NBA/WNBA Partners
What you bring
  • Bachelor's degree in Marketing, Business, Communications or closely related field or equivalent combination of education and experience.
  • 10+ years of experience in brand marketing or related experience with a deep understanding of the basketball ecosystem and the elite and everyday basketball athlete
  • Demonstrated genuine passion and deep understanding of basketball, culture, fashion, trends and growing the sport across underserved communities
  • Extensive knowledge of the Nike basketball product and athlete portfolio
  • Experience leading and managing diverse teams, with a team-first mentality and ability to influence decision makers
  • Digital first approach with strong initiative and curiosity to cultivate innovation
  • External facing experience with league and retail partners
  • Exceptional verbal and written communication skills
  • Ability to balance creativity with organization and discipline in fast moving, ambiguous environment

Functional Competencies:

Team Leadership: Leads by example, with the ability to instill trust & confidence in the team. Brings energy and confidence into every room
Creativity & Inspiration: Creative strategist that drives bold, insight-led ideas and inspires and motivates others to be fearless in their thinking

Expert Communicator: Quarterbacks the cross functional offense and represents Nike Basketball across the Nike matrix and externally

Marketing Expertise: Expert in leading brand and idea-led cross channel marketing that targets specific consumers with the most impactful levers across our owned and partner ecosystems.

Digital First Approach: Fluent in digital media and modern content marketing to be at the speed and in the path of the consumer. Always curious to be at the forefront of digital consumer engagement.

Product Knowledge: Obsessed with product innovation and differentiation. Expert at shaping and communicating the most relevant Nike Basketball product construct and offerings to create differentiation in our marketplace and delivering premium, cohesive retail journeys that differentiate our product online to offline.

Passion: To create new generation of Nike Basketball for the future hooper

Leadership Competencies:

Grow Yourself. Constantly pushing yourself to learn, expand and grow through a curious and infinite mentality.

Instills Trust. You listen, understand and collaborate. Always embracing diverse points of view.

Acts with Courage. You take informed risks and showcase a bold, creative and innovative mentality.

Grow Together. You focus first and foremost on helping your team grow by investing time in them and advancing the common objectives.

Champions Effective Partnership. This role will be the driver of collaboration with a process-oriented approach and finding ways to drive efficient work.

Values Differences. You understand and prioritize the value of diversity in is most vast definition. You listen and amplify every voice.

Grow the Business. You think as an enterprise leader, always making decisions based on our strategic priorities and aiming to grow our brand and business.

Thinks Strategically. You envision a future that doesn't exist. You translate consumer insights into opportunities that can be converted into clear strategic direction.
Cultivates Innovation. You are a driver of learning agility, encouraging failure in pro of progress and learning. You embrace disruption to create.