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Influencer Marketing Partnership Specialist

4 months ago

Columbus, United States DSW Full time

Select how often (in days) to receive an alert: Influencer Marketing Partnership Specialist REMOTE

DATE:

May 17, 2024 CITY:

Columbus BRAND:

DSW REQ #:

144664 LOCATION NAME:

Home Office, Columbus DEPARTMENT:

Marketing

General Summary The Specialist, Influencer Marketing/Partnerships is responsible for supporting DSW's influencer strategy and programs, establishing and maintaining influencer relationships on behalf of the brand, and supporting content execution that builds awareness and drives product performance.

Reports to: Sr Manager, PR & Brand Building

Essential Duties and Responsibilities: • Support strategies that deliver on DSW brand, product, content, & business goals/objectives • Support influencer campaign execution across multiple partners, including planning, product delivery, campaign setup across DSW channels • Develop strong relationships with Influencer partners, identifying new partners that fit DSW program objectives, & maintaining relationships to nurture the overall strategy • Establish relationships with content creators and their management teams, building long-term relationships/partnerships to benefit the brand • Identify "what's trending" in the Influencer space to surface unique opportunities or inspirational examples from other brands • Constantly be looking at new people to bring into the fold for campaigns, partnership and individual content creation • Regularly partner with cross-functional teams to coordinate influencer content needs and manage the process and delivery of content accordingly including designated brand campaigns • Support influencer strategies outside of content development including product seeding and events • Report on Influencer program campaigns, including performance and key metrics • Use trends, data, and metrics to drive innovative new concepts that improve the business and Influencer program goals Required Skills and Competencies: Required Skills: • Passionate about social media, influencer landscape, constantly monitoring and staying up to date on trends, latest posts, organic pick-ups, etc. • Extremely organized and detail oriented • Demonstrates a strong understanding and passion for retail and fashion landscape • Ability to represent the brand in all facets of external partnerships (negotiation, content development, and into execution) • Knowledge of social channels, their respective audiences, and how each platform can be leveraged in different scenarios • Ability to execute tactical and strategic direction with independent judgment • High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities. • Independent thinker; resourceful approach to getting things done • Strong written/verbal communication skills; strong attention to detail • Proactively seeks new work and growth opportunities to drive personal development and competencies • Microsoft Outlook, Excel, PowerPoint, Adobe Suite (Airtable, Workfront) • Ability to work with multiple vendor partners, media agency, and internal cross functional teams including IT, creative, media, etc.

Competencies SETTING GOALS – Creates and follow effective plans. Anticipates risks, creates contingency plans. Aligns plans with goals. Allocates adequate resources. Accepts and supports change. Willing to take risks and suggests new ideas, approaches. Takes initiative. Seeks out learning activities. WORKING WITH OTHERS – Clearly articulates own, other's goals. Promotes a team atmosphere by demonstrating humility and respect. Builds effective relationships, relates well to others. Delivers and responds to feedback in a constructive manner. Considers multiple perspectives. Handles conflict, pressure, uncertainty and adapts independently. Meets commitments. Dedicated to working with business partners on their expectations. GETTING RESULTS – Personally accountable for work performance targets and achieving results. Prioritizes well. Anticipates and handles obstacles effectively. Makes good, timely decisions. Can simply and process complex problems. Understands underlying issues and addresses root causes. Meets deadlines, works until finished. Qualifications Minimum Experience: • 3+ years influencer marketing experience, preferably with a digital marketing or influencer agency • Established relationships with influencers, content creators, and agents / agencies • Knowledge of digital landscape, particularly as it pertains to influencers, content creators, & social media landscape • Experience managing multiple campaigns at one time; digitally-focused marketing experience

Minimum Education: • Bachelor's degree required, preferably in Marketing, Advertising, Business, or related field. ALREADY AN ASSOCIATE?

You must apply through our internal portal: click here Why Choose A Career with Designer Brands?

Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands. Invested in helping our associates learn, develop, achieve and grow into strong leaders Shared commitment to creating a culture fueled by engagement, excitement, optimism and fun Dedicated to giving back and community involvement About Designer Brands:

Designer Brands Inc. is one of North America’s largest designers, producers and retailers of footwear and accessories. Designer Brands Inc. operates a portfolio of retail concepts in more than 640 locations under the DSW Designer Shoe Warehouse and the shoe co. brands. Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 6,400 stores worldwide. IMPORTANT NOTICE:

We learned of a fake job offer scam where individuals are using a company’s name and branding to create emails and websites designed to trick individuals into providing personal information because they think they are applying for a job directly with the company. To combat this, companies are listing their legitimate hiring sites and communication methods. Our valid email addresses end in @dswinc.com, @designerbrands.com and @camutogroup.com. Two examples of non-legitimate email addresses are ones that end in @designerbrands.info or @designerbrands.work (do not respond to interview requests or other messages from these). If you are not certain about a communication or an information request, a good practice is to independently look-up a contact for the company (do not use the contact method listed in the request) to verify that you are contacting the right person and not being deceived. If you want to verify a Designer Brands’ related hiring request, please send a message toTalentAcquisition@hr.designerbrands.com. Please know we are working to do what we can to stop these scams. #J-18808-Ljbffr