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Communications & Marketing Manager
4 months ago
POSITION SUMMARY
Advocates for Community Health (ACH)—a nonprofit membership organization that advances
health care delivery to underserved populations and achieves health equity in support of
patients and communities in need—is seeking a Communications & Marketing Manager to play
a critical role in accomplishing ACH’s goals. The Communications & Marketing Manager will
manage a diverse portfolio of responsibilities, including ACH’s digital marketing, membership
retention and recruitment, and strategic communications. This is a hybrid position; strong
candidates will have experience meeting goals in a telework environment, with the ability
to work in our Washington, DC office at least once per month or more frequently as
needed.
The ideal candidate must have a proven track record of successful marketing management,
communications, and creative outreach skills and the ability to multitask and work well with
other team members in a fast-paced environment. This person plays a critical role in increasing
awareness, engagement, and conversion for our membership, programs, and advocacy
services. The Communications & Marketing Manager reports to the Director of Communications
& Marketing and works closely with the larger ACH team, including the Membership, Programs,
and Policy departments.
RESPONSIBILITIES/DUTIES
• Implement and refine ACH’s integrated communications strategy, including content
creation and assets for media relations, public policy, advocacy, and member
engagement efforts with ACH’s Director of Communications & Marketing
• Lead, develop, and manage social media marketing, email marketing, newsletter, blog,
and other digital media
• Implement strategic plans for member marketing and partnership marketing
• Utilize Customer Relationship Management (CRM) software to design and implement
marketing and communications strategies geared at member engagement
• Spearhead ACH’s storytelling efforts, including leading, supporting or advising on
messaging for other communications vehicles, such as the Annual Report, advocacy,
and membership campaigns
• Develop and execute a social media and editorial calendar for multi-faceted
communications for day-to-day content posting, copywriting, and communications
• Optimize and manage the ACH WordPress website, including managing day-to-day
SEO strategy
• Develop and raise ACH’s brand identity profile across all channels
• Source thought leadership content from internal and external stakeholders, leveraging
various content formats such as articles, social media, and webinars while maintaining
alignment with the ACH brand
• Assists with securing earned media placement in key digital outlets by cultivating
relationships with press and coordinating press events in collaboration with ACH’s
Director of Communications & Marketing
• Maintain marketing and membership enablement materials and resources to support
Membership and Programming in their efforts to drive engagement
• Maintain working knowledge of health policy issues affecting community health centers
• Provide excellent customer service and support to members and partners
• Support ACH staff with content creation, talking points, slide deck presentations, and
other tools for public-facing opportunities
• Track and analyze key progress indicators (KPIs) and support other departments, as
requested, in the use of organizational data
• Assist with the planning and execution of events, including the Annual Member Meeting
and other opportunities to promote membership and organizational engagement
QUALIFICATIONS
• 3-5 years’ experience in marketing, including digital and social media marketing
• 3-5 years’ experience in non-profit communications and editorial planning
• Design experience, including Adobe Creative Suite and/or Canva
• Experience using CRM software – such as Salesforce, HubSpot, Insightly - or similar
software for database management.
• Experience using Google Analytics.
• Excellent communication skills
• Able to collect and analyze complex information, problem-solve, and make decisions
• Experience in a fast-paced work environment
• Ability to plan, set, and meet timelines
• Highly organized self-starter with creative problem-solving skills and the ability to
multitask
• Strong work ethic and teamwork skills
• Passion for advocacy work and commitment to ACH’s mission
• Ability to maintain regular 40-hour workweek schedule with core hours including 9:00 am
to 5:00 pm EST
• Ability to work in person in our Washington, DC office at least once per month or more
frequently as needed
PREFERRED SKILLS
• Experience in associations, societies, or healthcare a plus.
Video marketing experience a plus
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