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Marketing Manager
4 months ago
Description
We are Addition Financial , a member-owned, not-for-profit financial cooperative, offering comprehensive financial solutions that help members achieve their financial goals. Shareholder profits don't drive us and never have. Since 1937, we've been on a mission to bring financial success and education to everyone and make a positive impact in the lives of our members and the communities we serve. And we want your help to make that happen. We're looking for people who not only want to do meaningful, challenging work, but who also have a heart for service. If this sounds like you, keep reading and we'll dive into the specifics
Summary
The Marketing Manager is a results-oriented leader who guides execution of brand and sales marketing to support our mission to bring financial success and education to everyone. The Marketing Manager will leverage strategic thinking, a creative mindset, data analysis, and the ability to execute plans through proper organizational planning to deliver measurable results. As a passionate steward of the Addition Financial brand, the Marketing Manager will ensure that the brand is consistently and faithfully expressed in internal communications and consumer media channels.
Operationally, this leader will be responsible for effectively managing the Marketing team to support the credit union’s strategic plan and business growth initiatives. The Marketing Manager will focus intently managing strategic projects, campaign coordination, optimizing digital marketing automation for inbound and outbound advertising, supporting branding initiatives, managing the department budget and expense management.
ESSENTIAL DUTIES AND RESPONSIBILITIES include (but are not limited to) the following:
Collaborate with the Vice President of Marketing to establish marketing goals and objectives that will expand the credit union’s share of market, ensure the profitability of products and services, and support the credit union’s strategic initiatives.
Provide leadership and guidance to the Marketing team. Establish goals and objectives for direct reports and provide coaching and mentorship to maximize performance levels and individual growth.
Serve as primary collaborator with leaders of other functional areas to develop effective marketing plans to support sales objectives needed to meet KPIs.
Forecast and earmark the approved budget based on the marketing plan so the credit union achieves department-level and enterprise-level goals. Effectively monitor the Marketing budget with periodic projections to confirm all expenses are accurately tracked.
Work collaboratively to create and implement marketing campaigns to achieve the objectives of the credit union strategic plan. Supervise the execution of campaigns and promotions, including identification of goals, selection of targeted segments, concept development and design, production of promotional materials and other deliverables, communications to the appropriate staff, and distribution of supplies and materials to branch network.
Governs and protects the Addition Financial brand. Develop design strategies based on the style guide to enhance and ensure consistency of the credit union brand in the marketplace and across all media. Directly oversee the voice, style, functionality, branding, and content of the credit union’s website, social media presence and other digital channels. Partner with appropriate stakeholders to present a unified brand image and message across all channels.
Measure activities, evaluate and document the success of marketing campaigns by analyzing and reporting on the results including the return on investment (ROI).
Supervise preparation of credit union communications, including newsletters, brochures, website content, promotional materials, the Annual Report and others. Work with content creators internally and externally to ensure messaging in all channels is on-brand, consistent, and relevant to the market segments identified as growth opportunities.
Manages the budgeting, placement and tracking of outbound and digital media. Directs the credit union’s inbound marketing and lead generation program.
Conducts research into various vendors and potential solutions; selects potential partners and presents proposals to leadership for consideration. Responsible for ensuring vendor records are current within the credit union’s vendor management system.
Serve as an active member of the credit union’s Disaster Recovery team. Responsible for social media as well as online reputation monitoring and management.
Ensure marketing materials comply with regulatory requirements.
Adhere to all credit union policies, procedures, and regulatory agency requirements. Participates in all required and recommended training and development including, but not limited to, mandatory annual training and demonstrate attained knowledge.
Requirements
Bachelor’s degree (BS or BA) or certification in an accredited program, preferably in Marketing or related field.
Three to five years of experience leading a high performing team.
Strong leadership skills with an emphasis on building collaborative and creative teams, developing people, and maximizing brand and sales marketing to meet strategic business objectives.
Continuous improvement and ongoing culture development mindset.
Ability to identifying and implement operational improvements/efficiencies.
Outstanding ability to identify, analyze, and resolve problems.
High attention to detail and ability to effectively multi-task in a deadline-driven environment.
High levels of integrity, autonomy, and self-motivation.
Critical and strategic-thinking.
Excellent written and verbal communication skills.
Ability to develop effective and professional internal and external communications.
Proficiency in MS Office. Experience with the Adobe Creative Suite, CRM and marketing automation solutions and web-based project management software are a plus.
Working With Us
We’re continually recognized as a top employer because we understand people like you want more out of your career. Like making a difference in people’s lives and in the community. Being part of a team that supports each other. Feeling good about the time you spend at work each day. And being able to balance your life while also earning a competitive base salary and benefits, including:
401k with profit sharing contribution
Comprehensive medical, dental and vision coverage from leading insurance providers
Continuing education and up to $5,000 in tuition assistance annually
Generous vacation and sick pay
Paid parental leave and volunteer time off
Major holidays off including Federal holidays that many other industries don't observe
Credit union benefits including reduced consumer/mortgage loan rates, free checks, and other financial services discounts
At Addition Financial, we accept you for who you are. We are an equal opportunity employer and do not discriminate based on race, color, creed, religion, national origin, sex, marital status, age, or disability/handicap with regards to recruitment, selection, placement, promotion, wages, benefits, and any other areas of employment. Personal perspectives and beliefs are what helps our team members, and our company, grow as a whole and we seek to nurture that inclusiveness. We welcome our team member’s diverse viewpoints and work together so that everyone’s voices are heard. So, if you’re ready to take your career to the next level, Count Us In®.
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