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Marketing Manager

4 months ago

Colorado Springs, United States Atlas Group COS Full time

The individual must possess the following knowledge, skills and abilities and be able to communicate and be able to demonstrate and perform the essential functions of the job, with or without reasonable accommodation Excellent oral and written communication skills Excellent organizational skills and manages time well Ability to work well under time constraints to meet deadlines Strong interpersonal skills and understanding of professional ethics, decorum and social skills Proficient in use of CRM Experience with copywriting and designing marketing materials Experience with marketing computer software and online applications (e.g CRM tools, Online analytics and Google Adwords.) Experience with design tool applications (e.g. Canva, Adobe Suite) Experience analyzing marketing data and generating analysis reports Advanced knowledge of social media Ability to collaborate High School Diploma or Equivalent 2+ years of experience working in marketing or advertising Prior experience with hotel and restaurant industry Responsibilities

A broad overview of digital and traditional marketing will be implemented with particular focus on application in the hospitality and food & beverage industries 30 % Support traditional and digital marketing initiatives: Recommend, create, and deploy organic and paid campaigns Copywriting and design for marketing materials as necessary Ensure visual and written brand integrity of content for each property Monitor and report on performance of websites Facilitate the creation of signage, mock ups, email campaigns, and online promotions as need Stay abreast of new tools and trends and make recommendations for new initiatives Coordinate with 3rd party vendors, designers, marketers, and web developers to support properties Monitor and maintain up-to-date content on websites Curate and publish corporate content and collateral such as ig posts, loyalty campaigns and newsletters 30 % Support social media and online reputation programs: Manage social media presence for ARG Coordinate with hiring to assist in amplifying open positions Create templated designs for onsite managers to post with help of team members Provide onboarding support Facilitate social and reputation concept calls Work with concepts to implement social media content plans 20 % Provide critical analysis of strategies, statistics and demand factors: Prepare various market research materials Report on performance of organic and paid campaigns Research viability of various marketing channels on a property and geographic basis Monitor and report on social media and reputation management performance for portfolio Analyze past and present trends and make recommendations for future strategies 20 % Support of administrative marketing tasks: Maintain and provide access to all relevant digital channels Maintain meeting minutes for all marketing strategy meetings Attend periodic Home Office meetings to redirect strategy In addition to performance of the essential functions, this position may be required to perform a combination of by the supervisor based upon the particular requirements of the company Collaborate with all departments of ARG in concern of a total revenue approach Contribute to the development and update of each concepts market plan Rebrand and strategize with brand design and consistent, colorful messaging Qualifications

The individual must possess the following knowledge, skills and abilities and be able to communicate and be able to demonstrate and perform the essential functions of the job, with or without reasonable accommodation Excellent oral and written communication skills Excellent organizational skills and manages time well Ability to work well under time constraints to meet deadlines Strong interpersonal skills and understanding of professional ethics, decorum and social skills Proficient in use of CRM Experience with copywriting and designing marketing materials Experience with marketing computer software and online applications (e.g CRM tools, Online analytics and Google Adwords.) Experience with design tool applications (e.g. Canva, Adobe Suite) Experience analyzing marketing data and generating analysis reports Advanced knowledge of social media Ability to collaborate High School Diploma or Equivalent 2+ years of experience working in marketing or advertising Prior experience with hotel and restaurant industry Responsibilities

A broad overview of digital and traditional marketing will be implemented with particular focus on application in the hospitality and food & beverage industries 30 % Support traditional and digital marketing initiatives: Recommend, create, and deploy organic and paid campaigns Copywriting and design for marketing materials as necessary Ensure visual and written brand integrity of content for each property Monitor and report on performance of websites Facilitate the creation of signage, mock ups, email campaigns, and online promotions as need Stay abreast of new tools and trends and make recommendations for new initiatives Coordinate with 3rd party vendors, designers, marketers, and web developers to support properties Monitor and maintain up-to-date content on websites Curate and publish corporate content and collateral such as ig posts, loyalty campaigns and newsletters 30 % Support social media and online reputation programs: Manage social media presence for ARG Coordinate with hiring to assist in amplifying open positions Create templated designs for onsite managers to post with help of team members Provide onboarding support Facilitate social and reputation concept calls Work with concepts to implement social media content plans 20 % Provide critical analysis of strategies, statistics and demand factors: Prepare various market research materials Report on performance of organic and paid campaigns Research viability of various marketing channels on a property and geographic basis Monitor and report on social media and reputation management performance for portfolio Analyze past and present trends and make recommendations for future strategies 20 % Support of administrative marketing tasks: Maintain and provide access to all relevant digital channels Maintain meeting minutes for all marketing strategy meetings Attend periodic Home Office meetings to redirect strategy In addition to performance of the essential functions, this position may be required to perform a combination of by the supervisor based upon the particular requirements of the company Collaborate with all departments of ARG in concern of a total revenue approach Contribute to the development and update of each concepts market plan Rebrand and strategize with brand design and consistent, colorful messaging ARG is looking for a Marketing Manager to take on the restaurants, juice bars and event halls in our growing company The right candidate is looking for a position that is varied among its profile of concepts. A broad overview of digital and traditional marketing will be implemented with particular focus on application in the hospitality and food & beverage industries.

ESSENTIAL... DUTIES/RESPONSIBILITIES

30 % Support traditional and digital marketing initiatives: • Recommend, create, and deploy organic and paid campaigns. • Copywriting and design for marketing materials as necessary. • Ensure visual and written brand integrity of content for each property. • Monitor and report on performance of websites. • Facilitate the creation of signage, mock ups, email campaigns, and online promotions as need. • Stay abreast of new tools and trends and make recommendations for new initiatives. • Coordinate with 3rd party vendors, designers, marketers, and web developers to support properties. • Monitor and maintain up-to-date content on websites. • Curate and publish corporate content and collateral such as ig posts, loyalty campaigns and newsletters.

30 % Support social media and online reputation programs: • Manage social media presence for ARG. • Coordinate with hiring to assist in amplifying open positions. • Create templated designs for onsite managers to post with help of team members. • Provide onboarding support. • Facilitate social and reputation concept calls. • Work with concepts to implement social media content plans.

20 % Provide critical analysis of strategies, statistics and demand factors: • Prepare various market research materials. • Report on performance of organic and paid campaigns. • Research viability of various marketing channels on a property and geographic basis. • Monitor and report on social media and reputation management performance for portfolio. • Analyze past and present trends and make recommendations for future strategies.

20 % Support of administrative marketing tasks: • Maintain and provide access to all relevant digital channels. • Maintain meeting minutes for all marketing strategy meetings. • Attend periodic Home Office meetings to redirect strategy.

SUPPORTIVE FUNCTIONS:

In addition to performance of the essential functions, this position may be required to perform a combination of

the following supportive functions, with the percentage of time performing each function to be solely determined

by the supervisor based upon the particular requirements of the company. • Collaborate with all departments of ARG in concern of a total revenue approach. • Contribute to the development and update of each concepts market plan. • Rebrand and strategize with brand design and consistent, colorful messaging.

SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY:

The individual must possess the following knowledge, skills and abilities and be able to communicate and be able to demonstrate and perform the essential functions of the job, with or without reasonable accommodation. • Excellent oral and written communication skills. • Excellent organizational skills and manages time well. • Ability to work well under time constraints to meet deadlines. • Strong interpersonal skills and understanding of professional ethics, decorum and social skills. • Proficient in use of CRM. • Experience with copywriting and designing marketing materials. • Experience with marketing computer software and online applications (e.g. CRM tools, Online analytics and Google Adwords.) • Experience with design tool applications (e.g. Canva, Adobe Suite) • Experience analyzing marketing data and generating analysis reports. • Advanced knowledge of social media. • Ability to collaborate.

QUALIFICATION STANDARDS EDUCATION:

High School Diploma or Equivalent

Preferred degree in Marketing, Advertising, or related field

EXPERIENCE • 2+ years of experience working in marketing or advertising • Prior experience with hotel and restaurant industry

This Job description reflects the company’s current assignment of essential functions to this specific position. The description is not intended to detail every aspect of the position. The company has the right to assign additional duties to this position or change or eliminate such duties and responsibilities at any time

Company information Founded in 2018, Atlas Restaurant Group (ARG) aspires to inspire and elevate the local community by challenging the status quo, breaking down barriers, and activating the creative potential of those around us. We approach food, beverage, and experience with creativity and innovation.We have developed a strong infrastructure that allows us the opportunity to develop and operate concepts internally, while additionally supporting talented individuals and helping cultivate their dreams and make them a reality. We encourage chefs, bartenders, event coordinators, and creatives alike to dream beyond the imaginable and provide them with a strong support system along the way. We create diversity in our team by seeking out those who are passionate about their individual specialties, acquired from the environments around them. Atlas’ current concepts include CO.A.T.I., Piglatin Cocina, Ola Juice Bar, Ephemera, Anju Korean Street Eats, and Haole Hawaiian Grindz.

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