Digital Marketing Manager

3 weeks ago

Andover, United States Genesis Health Clubs Full time

Benefits: 401(k) 401(k) matching Dental insurance Health insurance Paid time off Vision insurance The Manager, Digital Marketing will serve as a strategic thinker within Genesis' marketing department and will be tasked with managing the digital marketing strategy and aligning it with broader marketing objectives as set by the VP Marketing and CEO. This role demands a mix of creativity, analytical skills, and an in-depth knowledge of digital, Google Analytics and other digital tools, SEM and SEO (organic and paid), and social media. The Manager is responsible for ensuring that all digital marketing initiatives-such as SEO, SEM, social media, content marketing, and display and social advertising-are consistent with the company's brand identity and are placed to reach business goals. By focusing on driving growth and improving online visibility, the Manager, Digital Marketing will be crucial in shaping our digital engagement with prospective members and retention with current members.Key ResponsibilitiesDevelop and implement comprehensive digital marketing strategies to increase brand visibility and achieve business goals.Provide direction to the digital marketing team, including content creation, social media, and email marketing.Work with VP Marketing to recommend budget and expected conversions for digital marketing campaigns and allocating resources effectively to improve ROI and CPL.Utilize Google Analytics to track campaign performance, interpret data, and make data-driven recommendations for better optimization and lead generation.Collaborate with other departments within the Genesis organization to integrate digital marketing with overall business strategies and initiatives.Stay current with digital technology developments and leveraging new tools and platforms to maintain a competitive edge.Collaborate with the VP Marketing and Digital Team to develop social media strategies that engage audiences, increase followers, and drive customer interaction; improve communication to members; and nurture digital leads.Collaborate with the VP Marketing to set key performance indicators (KPIs) for digital marketing campaigns and measuring the success of these initiatives. Report on campaign performance.Enhance the user experience on the company's digital platforms through optimization and personalization.Forge strategic partnerships and relationships with external agencies, vendors, and platform providers to enhance digital marketing efforts.QUALIFICATIONSBachelor's degree in marketing, digital marketing, or a related fieldProven experience (5-7 years) in digital marketing management for a large organizationAdvanced knowledge of top social channels, Hubspot CRM, and Google AnalyticsExperience working with digital ad agencies and campaign management for maximum ROASExcellent collaborator, manager, communicator, with keen attention to detail and strong analytical skillsGenesis Health ClubsGenesis Health Clubs now has 60 locations Genesis offers the most well rounded fitness experience in the Midwest. Each location provides cardio and weight training equipment, group fitness classes, personal trainers, yoga, Pilates and much more. Membership opportunities include single, couple, family and corporate. You'll find that our facilities, services and professional staff offer you everything you need to achieve your health and fitness goals.Each club also provides specialized amenities and services including child care, tanning, basketball courts, steam rooms, tennis courts, Yoga/Pilates studios and more.For those who would like the guidance and motivation of a fitness expert, Genesis can provide nationally certified personal trainer who can help guide and teach members how to get in shape safely and effectively. Our personal trainers genuinely care and work to help members succeed. Because our members are one of a kind, their exercise plan should be too.Genesis offers a wide-range of classes including step aerobics, Zumba, cycling, to muscular strength and Group Power to kick boxing and mind-body offerings like Pilates and yoga.Genesis Health Clubs also operates many other brands in the fitness and family entertainment spaces including Trampoline Parks, Water Parks, Ice Skating Facilities, Meal Prep Services, Baseball Tournament Facilities, and much more. Company Website:

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