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Snr Brand Communications
4 months ago
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .
Job Description
Snr Brand Communications & Patient Relations Manager
Reporting to the Head of Brand Communications & Patient Relations
Based in our offices in Maidenhead with flexible working
Highly competitive salary, amazing team & development opportunities, great working environment, Bonus and comprehensive benefits package
Objective
Lead, shape and execute multi-stakeholder Brand Communications and Patient Relations strategies in full alignment with AbbVie brand and corporate objectives, integrated with the External Affairs team, with a focus on positively shaping the environment to support patient access to medicines, building AbbVie’s external profile with relevant stakeholders and delivering our business priorities
Highlighted responsibilities:
Design and lead assigned strategic communications programmes to support assigned therapy areas and AbbVie Business Priorities, including leveraging brand positioning data, developing key messages and stories to build the media profile
Drive development of content and implementation of business aligned, multi-channel content management strategies across traditional, digital, social media and non-media channels (as allowed within ABPI Code)
Work across the External Affairs team to deliver impactful integrated strategies, compliantly delivering plans suitable to multiple audiences that make a valuable contribution to healthcare delivery, create consensus and demonstrate AbbVie’s commitment
Establish trusted business relationships with key health, science and social affairs journalists
Set overall strategy and develop plans for company interaction with PAGs based on ongoing mapping and understanding of their goals
Anticipate communication and patient group trends, bringing these insights to the business and challenging thinking, finding opportunities to improve delivery
Working across the External Affairs team and specifically with corporate communication colleagues, ensure aligned, timely and well delivered internal communications, owning the development of content you are responsible for and helping to deliver across multiple channels to inspire confidence and understanding across the organisation
Qualifications
Qualifications & experience:
Previous relevant company or PR experience in either pharmaceutical product communications or working for a patient / health related charity
Experience of developing and implementing patient relations and integrated communications strategies across multiple channels
Demonstrated success in the management of large-scale communication campaigns and the influencing of external relationships
Knowledge of the UK health care system, including the National Health Service, Department of Health and Devolved Nations issues
Demonstrated experience in building relationships with patient organisations, the patient advocacy community and journalists
Competencies in managing integrated multi-stakeholder and multi-channel programmes
Additional Information
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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