Senior Product Marketing Manager
1 week ago
Yellowbrick Data is a modern cloud Data Warehouse start-up headquartered in Silicon Valley. We are a flexible multi-cloud solution, winning customers with our incredible speed and controllable costs. Our technology is used by the world's largest insurers, credit card companies, telcos and healthcare firms, all of whom depend on our products to make critical decisions quickly without compromising the security of their data. Yellowbrick is well- funded with $248m raised from top-tier venture firms.
We are currently focused on updating marketing, returning to our roots and telling the story of how we uniquely solve customers' challenges. We have spent the last 2 ½ years making our core analytics database technology Kubernetes native. This gives our customers the flexibility to deploy Yellowbrick anywhere while keeping data secure with all the benefits of other SaaS solutions - scalability, elasticity and ease of use.
Overview
This role represents a unique opportunity to experience a Series A startup-like atmosphere backed by a core technology that is already in market working for Fortune 1000 companies. We have recently made a significant update to the core positioning and messaging of how Yellowbrick enables the Private Data Cloud - new website, new collateral, etc. Now we need someone to come in, help us drive the market, hear what's working, see what else emerges, create new stories, evangelize our products and train the sales team to help accelerate our growth.
Responsibilities
We are looking for candidates with a technical background, who understand data, analytics and the cloud world, have a passion for speaking with and understanding end users, and love to create and tell the story of a disruptive technology that will challenge the mega-Cloud & database providers like Google, AWS, MSFT & Snowflake.
- Develop our go-to-market strategy for how Yellowbrick will uniquely approach product marketing for the YB product line
- Forge a partnership with our engineering teams to build the product roadmap and define product strategy
- Create a regular rhythm of landing product news and delivering announcements
- Collaborate with our PMM team on the value proposition, messaging, and collateral for data warehousing and land it across our global channels - including web, field, partners and events
- Create an always-on go-to-market plan and pilot new marketing programs and campaigns, focusing on winning mindshare to increase awareness (e.g., registrations, downloads, views), demand ($ pipeline) and product adoption (usage) of our platform
- Collaborate with our technical sales team to build a sales enablement play and collateral to promote the use of business intelligence solutions
- Create an always-on pipeline of customer evidence to showcase how Yellowbrick promotes better outcomes
- Build trust with enterprises and digital natives by publishing new, impactful data streaming customer stories in the first year
- 5+ years of experience in product marketing or solution marketing for an enterprise software or SaaS company
- Portfolio of impactful marketing content, blog posts, sales enablement materials, customer evidence, and a history of creating successful marketing programs
- Experience with cloud is required and business intelligence and generative AI product marketing is a plus
- Experience in data engineering, data warehousing, data science, or analytics is a plus
- Experience presenting at conferences/seminars and customer engagements
- Experience marketing technical products to technical buyers
- BS in Marketing or Computer Science, Engineering, coupled with relevant professional experience
We encourage people from underrepresented groups to apply. Come advance with us In keeping with our values, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Yellowbrick Data also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at Yellowbrick Data.
Yellowbrick may keep any job application for a period of three years to allow Yellowbrick to consider you for other suitable openings within the Company in the future. If you would like to opt out from the Company's policy of retaining your information for the purposes of considering you for other suitable openings, please email gail.boddy@yellowbrick.com. The full text of Yellowbrick's California, the European Economic Area and United Kingdom Job Applicant Privacy Notice can be found here.
To all recruitment agencies: Yellowbrick Data does not accept agency resumes. Please do not forward resumes to Yellowbrick Data employees or any other organization location. Yellowbrick Data is not responsible for any fees related to unsolicited resumes.
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