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Marketing Coordinator

4 months ago

Charlotte, United States Lennar Corp., Full time

Overview Welcome Home Build your career with Lennar As one of the nation's largest builders, Lennar has built over one million new homes for families across America. Since 1954, our communities have catered to all lifestyles and family dynamics, whether you are a first-time or move-up buyer, multigenerational family, or active adult. At Lennar, Everything's Included in our homes, and Everyone's Included on our team. Our Everyone's Included vision is to be as inclusive and diverse as the communities we build unleashing the power of diversity within our workforce to drive innovation & sustainable growth. Lennar Core Values Our commitment to Quality, Value, and Integrity is the underlying foundation upon which Lennar was built, and these three fundamental principles still guide us in caring for our customers, associates, shareholders, and community. Marketing Coordinator: Provides administrative support to the Director of Marketing and VP of Sales and Marketing. Responsible for coordinating all marketing events, create communication, manage website and social media content, monitor success rates, and manage creative requests/output. Work closely with Director of Marketing and Marketing Specialist to help support and drive measured results. Responsibilities * Coordinate, execute and attend a variety of functions including community openings, community events, and realtor events in conjunction with Director of Marketing/NHC/ASM's/VP of Sales/Marketing/Marketing Specialist * Maintain daily communication with creative team to disseminate information, give direction on approvals of marketing collateral, participate in weekly conference calls/marketing meetings to review progress with creative team and digital team * Maintain and analyze weekly events tracking and eblast reporting, and organic social performance. * Facilitate the creation and order community signage as needed - work with signage vendor on pricing, design and production time * Create/execute/strategize daily social media posts * Create/distribute marketing collateral and update as needed * Assist with coordinating new community openings and closeout and any other model related projects as needed (model moves, storage, auctions, alarms setup, home automation, etc.) * Assist with compiling information/packets for community roll out meetings * Assist with coding/processing marketing/sales invoices * Coordinate sales/marketing related meetings with vendors, creative team, etc as needed * Order/manage promo items and printed collateral * Manage website in conjunction with the Marketing Specialist and web team including updating/editing of content, creation and maintenance of landing pages * Work with product development team and purchasing to create marketing materials for new floorplans and Modsy walkthroughs * Maintain EI feature sheets/updates from Purchasing * Schedule weekly email marketing with emarketing team * Visit communities as need to check on signage, inventory homes, models and NHC needs * Montior weekly community performance - leads, events, promotions, etc. #CB #LI-ML1 #LI-IM1 Qualifications * Minimum high school diploma or equivalent required, college degree preferred * Minimum 2 years experience in marketing preferred * Minimum 1 years in the real estate or homebuilding industry preferred * Valid driver's license and good driving record * Excellent communication skills, verbal and written, as well as strong organizational, project manage and interpersonal skills * Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates, and in all public relations * Excellent computer skills including advanced Word, Excel, Microsoft Outlook * General knowledge of Adobe Creative Suite preferred * Basic knowledge of SEM & Google Analytics Life at Lennar Lennar recognizes our associates are the heart of the company's success. Learn new skills, build your path, and become an integral part of the Lennar Family. When You Join: * Health Insurance - Medical, Dental & Vision * Vacation - 3 weeks of vacation per year to start * Holidays, Sick Leave, & Personal Days * 401(k) Savings Plan with company match * Paid Maternity & Bonding Leave * New Hire Referral Bonus Program * Product Purchase Discount for Associates * Associate Assistance Plan * Everyone's Included Day - In the spirit of inclusion, diversity, and caring for our community, Lennar encourages our Associates to take a day to connect, reflect and inspire those around us, in a way that is uniquely important to you. * And More Type Regular Full-Time

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