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Field Marketing Coordinator

4 months ago

Austin, United States Sport Clips Full time
Benefits:
  • 401(k) matching
  • Bonus based on performance
  • Dental insurance
  • Employee discounts
  • Health insurance
  • Paid time off
  • Vision insurance
  • Wellness resources
As a Field Marketing Coordinator, you are strategic in working with our Team Leaders (franchisees) in establishing local marketing opportunities to drive in new clients and build store sales. Your local marketing expertise and continued communication with our Team Leaders will help drive the growth and success of each store. You will work directly with our marketing team to create a unique and strategic local marketing plan for stores, as well as tracking to provide metrics, which are critical to store growth, and continued success. You will also assist with the social media efforts for the individual store accounts, and coaching the teams on the importance of a continual social media presence.

Essential Duties & Responsibilities:
  • Research a store's geographical trade area and develop a local marketing strategy that supports new Client acquisition.
  • Work closely with the Team Leaders (Franchisees) to integrate the proposed local marketing strategy for their store(s) with the grand opening marketing plan based on your research, experience, and their feedback.
  • Responsible for initial business to business marketing introductions in the community, and identifying strategic cross marketing opportunities that are mutually beneficial and successfully drive in new Clients and build the brand.
  • Spend time training and demonstrating local marketing best practices with the local store(s) teams so that local store marketing continuously occurs.
  • Work closely with the Field Marketing Manager and the Company Marketing Specialists to review and provide follow up support for local marketing activation based on the actual market visit. Create detailed local marketing reports. Document results.
  • Organize and coordinate marketing pep rallies at the stores, by educating and demonstrating local marketing tactics.
  • Reporting: Prepare weekly tracking reports using standard forms and format, to document weekly activity specific to each store and provide those reports to Team Leaders for review and follow up activation; Weekly internal update on previous, current and future marketing visits.
  • Develop turn-key marketing toolkits that provide creative local store marketing solutions for engaging retail, b2b and community entities/associations.
  • Support national campaigns (i.e., MVP Moment, Instant Replay and Help A Hero) with coordinated activity in the stores. Ensure all stores utilize Point of Purchase Materials and campaign playbook guides to maximize store participation.
  • Coach the team on the importance of continual social media activity, including posting on Facebook, Google My Business, and Instagram.
  • Performs other job-related duties as required.
Qualifications:
  • Bachelors Degree or equivalent business experience
  • 1-2 years of previous experience in field marketing, trade show and/or event marketing
  • Strong communication skills
  • Proficient in MS Office (Excel, Powerpoint, Word, Outlook)
  • Ability to work autonomously and make sound decisions
  • Knowledge of the sales and marketing functions
  • Team oriented and a strong work ethic

Physical Demands: Position requires occasional or frequent moderate activity such as remaining in a stationary position for extended periods of time, occasional lifting and bending.

Travel: This position requires extensive travel. Up to 75%

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Sport Clips is one of the most respected and fastest-growing hair care franchises in the United States. Recognized by Entrepreneur as one of the Top 10 "Fastest-Growing Franchises" and FORBES as a "Top Ten Best Franchise" to buy for its investment category, Sport Clips continues to experience success through our belief that our Team Members are our greatest asset. Founded by Gordon Logan in 1993, Sport Clips now operates a franchise system of nearly 1,900 stores in the United States and Canada - and counting

At Sport Clips, it is our mission to create a championship haircut experience for men and boys in an exciting sports environment When you become a member of the Sport Clips Team, you will be joining people who live by three simple values, which were inspired by the same core values famed football coach, Lou Holtz, used to build championship football teams: "Do Your Best. Do What's Right. Treat Others the Way They Want to Be Treated." Whether it's through the many important causes Sport Clips stores support, or our program established to help team members in need, there are many ways you'll see values in action at Sport Clips Join us to see why, at Sport Clips... It's Good to be a Team Member

If you're looking to build your career, Sport Clips is the place for you. Discover more about and see what our Team Members are saying on .