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Event Planner
4 months ago
The Marketing Events Planner plans and executes major domestic and global customer-facing events including trade shows, conferences, webinars, and sales meetings. The Marketing Events Planner works cross-functionally to implement campaign strategies for a memorable experience with the brand that accelerates sales growth. This position also coordinates with international sales and marketing staff for the implementation of regional and international shows and events.
Responsibilities:
- Lead planner for all external trade shows and customer meetings across business units
- Maintain list and evaluate industry trade shows
- Coordinate trade show logistics
- Organize supplemental trade show activities
- Establish and maintain calendar for customer and marketing events
- Collaborate with MarComm managers to successfully plan and execute monthly and quarterly webinars, in support of business initiatives.
- Responsible for scheduling webinars with internal and external media partners, as well as coordinating content and speakers for the event.
- Develop slides, videos, and scripts for webinars, as needed.
- Organize both dress and tech rehearsals leading up to the webinars.
- Assist in pre and post webinar promotion and analytics, including post-webinar lead lists for sales and CRM.
Requirements:
- 5+ years event-related work experience.
- Bachelors Degree, preferred.
- CMP or other event certifications, a plus.
- Proficient in Microsoft Suite including Outlook, Teams, Word, PowerPoint, nd Excel.
- CRM, registration software and lead retrieval software experience, a plus.
- Experience with Zoom or other webinar software.
- Experience with B2B business model, a plus.
- 20% travel