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Assistant Vice President of Marketing and Brand

4 months ago

Boston, United States Simmons University Full time

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locations

Main Campus - Boston, MA

time type

Full time

posted on

Posted 6 Days Ago

job requisition id

R09954

JOB SUMMARY The Assistant Vice President (AVP) of Marketing and University Brand plays a critical role in enhancing the reputation of Simmons University with the goal of attracting students, faculty and donors. Reporting to the VP, Chief Marketing, Enrollment and Communications Officer, the AVP is responsible for overseeing and managing marketing efforts for key revenue-generating units, as well as branding strategies for the University as a whole. The AVP will provide thought leadership, creative and strategic direction for key initiatives and will partner with colleagues across the University to ensure efforts are aligned for maximum impact. S/he will have a history of data-driven decision-making and proven success developing marketing programs across a variety of platforms. ESSENTIAL JOB FUNCTIONS Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. Provide strategic direction, implementation, and oversight to marketing and communications staff, external consultants and internal/external partners tasked with implementing marketing programs and elevating the university brand;

Lead/oversee the planning, development and execution of marketing programs/campaigns to promote the university, its programs and events, using data analysis and performance metrics to evaluate success and asses ROI;

Ensure Simmons brand is well-defined and consistently executed (design, style and voice) across channels in a way that resonates with multiple audiences (including students, faculty, staff, alumni, trustees, partners, Boston community, etc.) in order to meet the goals and fulfill the mission of the University;

Partner with CMECO and AVP of Enrollment to develop a strategic marketing and enrollment plan in alignment with, and support of, the University Strategic Plan;

Facilitate stakeholder engagement and investment in marketing projects designed to refine and promote the university’s public image;

Provide leadership and guidance to team of marketing professionals; oversee daily operations of digital marketing and creative services staff;

Assess and implement inter- and intra-departmental tools and systems needed to coordinate comprehensive marketing and brand management across the university;

Research emerging trends in marketing program development, design and implementation and establish/maintain high-quality standards throughout the University;

Stay up-to-date with marketing technologies and tools to optimize marketing efforts including Slate (the university’s customer relationship management system) and marketing automation and analytic platforms;

Align tracking and assessment efforts for marketing and brand with systems already in place within the department;

Ensure marketing and advertising efforts comply with relevant laws and regulations.

OTHER DUTIES AND RESPONSIBILITIES Other duties as assigned.

REQUIRED QUALIFICATIONS Bachelor’s degree; master’s preferred;

Minimum 12 years of relevant professional communications experience;

Experience managing systems-level marketing and communications strategies and the trade tools used to execute them;

Proven history of data-driven decision-making related to marketing plan/campaign development and execution;

Hands-on experience with all aspects of creative and editorial production;

Proven expertise translating complicated plans and subject matter into accessible marketing products for large audiences;

Close understanding of information architecture and how to maintain it, from top-level brand design down through website development and asset curation;

Experience managing a team but also the ability and willingness to roll up sleeves, get into the details, and produce deliverables as necessary;

Experience working with Slate (or another CRM).

PREFERRED QUALIFICATIONS Experience with higher education or non-profit is a plus.

COMPETENCIES Demonstrated management, leadership, collaboration, decision making, and interpersonal skills;

Accomplished in current marketing and communications technologies;

Exemplary writing, communication, and presentation skills;

Substantiated Analytical and

problem-solving skills,

able to multitask in a fast-paced environment;

Ability to build effective partnerships and interact successfully with diverse individuals at all levels

WORK ENVIRONMENT & CONDITIONS/PHYSICAL DEMANDS Able to operate a computer and other office equipment

Typical office environment

Able to adapt to change in the digital landscape

This role is eligible for a hybrid flexible work arrangement - with some work on campus and some remote work.

Required Application Materials: Resume

Cover Letter

Salary Grade S12

Instructions to Applicants : Please upload

all

applicable application materials (e.g. resume/cv, cover letter, writing sample, teaching philosophy, etc.) in the

Application Materials

box on page 2 ("My Experience") of this application. Documents can be uploaded individually or as a combined document (e.g. PDF). Simmons University is committed to inclusive excellence in all aspects of an individual’s community experience. As a university committed to diversity, equity, and inclusion, Simmons encourages applications from all under-represented groups. Simmons is committed to creating, developing, promoting, and enhancing inclusive hiring practices–at all levels, for all positions–ensuring diverse talent pools and the delivery of a consistent positive candidate experience. Simmons is an equal opportunity employer and is committed to continuing to develop a more diverse faculty, staff, student body, and curriculum.

About Us

Located in Boston’s historic Fenway area, Simmons University is a small, private, non-sectarian University which has educated students for enriching careers and purposeful lives since 1899. Working at Simmons means joining a collaborative, diverse and mission-driven community of educators and professionals. We prepare students to be leaders for themselves, their communities and the world. Our faculty and staff members lead by example — sharing a commitment to excellence and putting the students first. Introduce yourself by leaving us your resume and contact information, so our recruiting team may reach out to you if a role that matches your skills and qualifications becomes available in the future.

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