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Marketing Specialist

4 months ago

Raleigh, United States Yardi Systems, Inc. Full time

Join our team as a Marketing Specialist and become an essential part of our dynamic digital marketing team at Yardi. In this role, you will have the opportunity to apply your expertise in SEO, PPC, social media marketing, and reputation management to support the tactical implementation and optimization of our digital marketing services. Working closely with clients, you will gain a deep understanding of their marketing needs and goals, consulting and developing tailored digital marketing strategies that drive success. Additionally, you will serve as a key resource for product knowledge inquiries across the organization, empowering your colleagues with your insights and expertise. What You’ll Do: Build and maintain strong customer relationships and provides dedicated support to develop and optimize each client’s overall marketing strategy. Consult with clients on various digital marketing services; offer recommendations to enhance performance. Implement digital marketing services in accordance with client’s needs and Yardi’s standardized procedures and best practices. Train clients on Yardi products and services; effectively communicate updates and changes. Manage and monitor marketing efforts across all platforms. Develop marketing copy for approval. Prepare and provide monthly marketing performance reports. Conduct site audits to identify issues affecting digital marketing performance. Anticipate client’s needs and proactively provide solutions. Maintain a solid understanding of Yardi’s digital marketing services and client consultation procedures; stay current on industry trends and best practices. Assist with training of Associate Marketing Specialists Collaborate with all Yardi teams to share knowledge and develop and test new strategies. Who You Are: Bachelor’s degree in marketing or equivalent combination of education and experience Five (5) years’ digital marketing experience. Strong understanding of SEO principles. Working knowledge of PPC tactics and key performance indicators (KPIs). Proficiency with modern marketing platforms, including Google, Facebook, and Instagram. Knowledge of current content management systems Ability to work in a collaborative team environment Strong analytical and decision-making skills Problem-solving skills Excellent verbal and written communication skills Excellent attention to detail and time management skills. Real Estate runs on Yardi. About Us: Yardi pioneers the property tech industry by seamlessly blending 40 years of tradition with forward-thinking innovation. We’ve created a team of over 9,000 employees in over 40 locations around the globe dedicated to making great real estate software products. Discover the Yardi Difference: Yardi is more than just a software company – we are dedicated to creating a positive impact in our communities. Annually, Yardi extends philanthropic support to organizations chosen by our employees. Our team has contributed to over 350 nonprofits globally, demonstrating our commitment to various causes and communities. Our award-winning culture, consistently recognized by Glassdoor's prestigious "Best Place to Work", fosters support, collaboration, and growth. We prioritize your well-being with comprehensive benefits, including 100% paid employee medical premiums, company profit-sharing plan, and flexible work arrangements. If you are passionate about digital marketing and thrive in a collaborative environment, we invite you to apply and make a significant impact with us. All submissions for open positions should be received through Yardi’s applicant portal, accessed from Yardi’s corporate website.

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