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Marketing Operations Analyst

4 months ago

Boston, United States Apryse Full time

Apryse is seeking a Marketing Operations Analyst who will join our growing GTM Operations Team. You will partner closely with our Marketing team in developing and supporting the analytical framework for our subscription-based self-serve product lines. You will also help support our B2B arm of the business in evolving and improving our existing analytical frameworks, marketing contribution model and existing program KPIs, help with preparation of periodic reporting to the Board of Directors, and partner with the Director of Marketing Analytics to improve our capacity in delivering operational insights to the marketing team.

You will have a chance to offer improvements and have a direct impact from the get-go, leaning on your previous experience with data analysis, technical skills, report automation and help us get the most out of our operational and analytics tool investments. You will be supported by the rest of the GTM Operations team through coaching, training and pair program solving.

**Responsibilities**:

- Develop a contribution model and establish and support an analytical framework for the Apryse subscription based self-serve product lines.
- Support ongoing reporting and forecasting for the marketing organization, identifying significant changes and trends that will materially impact our growth trajectory.
- Identify issues, analyze available data and information, and recommend action items to the team and senior stakeholders.
- Evolving our marketing data pipeline, reporting, and monitoring
- Partner with the operations team to improve existing data tracking challenges and suggest optimizations to the existing marketing tech stack.
- Support the field and digital marketing teams by maintaining reports and dashboards that provide a clear understanding of customer acquisition costs and campaign effectiveness.
- Support in various levels of Ad Hoc business analysis needs.

**Requirements**:

- 3+ years of experience in an analyst role, preferably in a B2B SaaS/software organization, working with Marketing, Revenue Ops and/or Finance organization.
- Strong analytical skills (e.g. modeling, statistics, financial analysis, reporting, etc.)
- Direct experience building data models and forecasting for subscription-based businesses.
- Working understanding of standard demand waterfall and cohort-based analysis frameworks.
- Experience setting up basic ETL processes to combine multiple data sources on a single/multiple dashboards through a data visualization tool. Tableau strongly preferred.
- Advanced Microsoft Excel skills.
- Working experience with Google Analytics and Salesforce. Experience working with marketing attribution platforms like CaliberMind, Bizible (Adobe Marketo Measure) or similar a strong plus.
- Ability to partner with cross-functional stakeholders to formulate program KPIs and formulate solutions to track them.

**Nice to Haves**
- Proficiency with Python and SQL.
- Leveraging AI to augment day-to-day productivity and reporting insights.
- Experience working in a private equity-backed company.

**Benefits**
- Competitive salary commensurate with experience & qualifications.
- A comprehensive extended benefits package including health, dental and vision for you and your family.
- A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential.
- Highly autonomous and entrepreneurial environment.
- Bi-weekly lunches and monthly socials.
- Annual recurring WFH allowance for you to purchase items you need for your home office.
- On going support for learning development so you can master your craft.
- Work with the hardware you're most comfortable with (Windows or Mac)
- Diverse and inclusive workplace where we all learn from each other.
- Excellent work-life balance with a flexible remote work environment.

**Company Description**

We are also a fast-growing company, chosen as one of Canada's Top Small & Medium Employers of 2022 by Mediacorp Canada Inc and selected among Canada’s best employers for recent graduates with its addition to the 2022 Career Directory.

Since having secured a $95M strategic growth investment in 2019, we have grown from approximately 50 employees to over 500, made fourteen acquisitions, and in 2021, Thoma Bravo, the top private investment firm in the world for software, came on board with another strategic growth investment.

Customers like IBM, Autodesk, DocuSign, Boeing, Microsoft (and many more) come to us to realize their web and mobile strategies for document management, editing, and collaboration as the #1-ranked commercial document SDK of choice for companies worldwide. As a result, you can find our document technology in thousands of solutions, including those of household names, used by millions across virtually every industry. Our XODO app alone has 25M unique installs - and counting - and the highest ratings among PDF productivity apps on the largest online app marketplaces.