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Marketing Manager

4 months ago

Long Island City, United States Steve Madden Full time

**Overview**:
Over the last 30+ years, Steve Madden and its diffusion brands have expanded into a true destination for women's fashion from head to toe. Full-funnel marketing support is critical to the continued success of our brands at a wholesale level.

**Major Responsibilities**:
***

**Wholesale Marketing Manager Responsibilities**:

- Oversee wholesale marketing strategy, campaign content creation and in store experience based on business priorities for wholesale divisions
- Ownership of co-op content calendars, creative needs, marketing plans, and innovation, with an “always on” approach to performance marketing within retailer media networks
- Collaboration with key accounts teams and digital media/influencer teams to ensure business needs are prioritized and promoted accordingly across all channels
- Seasonal planning for photoshoots in collaboration with accounts, creative, and product teams
- Day to day liaison between Steven Madden, Ltd and retailer marketing teams to ensure collaboration and execution of overall marketing strategy
- Strategic analysis of overall co-op performance, inclusive of media network data, and seasonal presentation to upper management to inform future campaigns
- Other projects and duties may be assigned

**Requirements**:

- 5 years of marketing experience with deep familiarity with wholesale marketing, retailer relationships, retailer media networks, digital brand strategy, content creation, eCommerce, paid search, multi-channel execution, and influencer strategy on a co-op level
- Strong business acumen in the wholesale and/ or footwear/fashion industry
- Keen understanding of advertising strategies, trends, and best practices associated with digital media and retailer site optimization
- Ability to work in a fast-paced, dynamic, and evolving environment
- Ability to develop and maintain professional relationships with key business partners and customers positively impacting business growth
- Agile, nimble, positive, and flexible work ethic
- Travel may be required

Compensation: 100-120K