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Director, Clinical Service Line Marketing

4 months ago

Houston, United States Memorial Hermann Health System Full time

At Memorial Hermann, we pursue a common goal of delivering high quality, efficient care while creating exceptional experiences for every member of our community. When we say every member of our community, that includes our employees. We know that when our employees feel cared for, heard and valued, they are inspired to create moments that exceed expectations, while prioritizing safety, compassion, personalization and efficiency. If you want to advance your career and contribute to our vision of creating healthier communities, now and for generations to come, we want you to be a part of our team.

**Job Summary**

Success is measured by increasing the business measures of the assigned system-wide clinical services and other programs and directing marketing activities through an integrated structure. The service line director has matrix accountability to the System Executive, Marketing and the business unit executive(s) or service line leader(s).

**Minimum Qualifications**

**Education**:Bachelors degree in Business, Public Relations, Marketing, Communications, or related field; Masters degree (Masters of Business Administration, Masters of Health Administrations, or Masters of Science in related field) preferred

**Licenses/Certifications**: (None)

**Experience / Knowledge / Skills**:

- Seven (7) years experience in market management with bottom line accountabilities for business results
- Product marketing experience preferred
- Demonstrated results at achieving growth targets of similar business volumes
- Ability to understand the supported business' operations, strategic direction, and customers
- Strong analytical, problem-solving, leadership, interpersonal and communication skills

**Principal Accountabilities**
- Develops marketing strategy and manages the ongoing implementation of fact based, goal focused, measurable marketing programs which are consistent with the Memorial Hermann strategic vision of the focused clinical service line(s) to produce a return on investment (ROI).
- Collaborates with business unit executives, councils, and/or physicians and other identified departments to achieve marketing objectives. Provides direction, leadership and motivation ensuring that all parties work together to achieve the bottom line measured results.
- Provides guidance for and/or resolves problems or conflicts.
- Initiates and directs the annual marketing planning for the assigned clinical service line(s) by reviewing demographic, socioeconomic, competitive, competitor position and other internal/external forces affecting continued business success.
- Develops and manages short and long term marketing objectives to capitalize on identified opportunities. Leads and manages the process of identifying clinical service lines (products) that should be formalized and optimized at Memorial Hermann. Works with upper management to implement integrated marketing model for these new services.
- Guides development and placement of advertising, PR, internal communications, research, web content, collateral, and call center initiatives related to the focused clinical service line(s).
- Ensures that marketing initiatives are tracked and measured in order to monitor their effectiveness. Reports outcomes to senior management.
- Recruit, hire, train, manage, and mentor the necessary staff to support marketing goals and objectives.
- Maintains financial accountability over their operational budget, monitoring expenses and taking measures to reduce costs as necessary.
- Ensures safe care to patients, staff and visitors; adheres to all Memorial Hermann policies, procedures, and standards within budgetary specifications including time management, supply management, productivity and quality of service.
- Promotes individual professional growth and development by meeting requirements for mandatory/continuing education and skills competency; supports department-based goals which contribute to the success of the organization; serves as preceptor, mentor and resource to less experienced staff.
- Demonstrates commitment to caring for every member of our community by creating compassionate and personalized experiences. Models Memorial Hermann's service standards by providing safe, caring, personalized and efficient experiences to patients and colleagues.
- Other duties as assigned.