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Specialist, CRM

4 months ago

Dallas, United States Texas Staff HQ Full time

As part of the Vital Marketing Team for Tenet Health, the** Specialist, CRM & Marketing Automation (MA)** is responsible for implementing and coordinating multi-channel personalization and dynamic content delivery.

This marketing specialist will support the overall execution of campaign and segmentation strategies in addition to reporting and analytics. In addition, they will support the execution of all campaigns across the enterprise and business units and is a Dynamics 365 and Marketo expert. S/he works collaboratively across the marketing team and the field to gather feedback and elevate processes.

**Essential Duties and Responsibilities**:

- Implement and coordinate the strategy personalization and dynamic content.
- Deliver scorecards and metrics for channel performance with a keen eye on highlighting specific trends/insights.
- Work with the creative and content teams to develop newsletters for Hospitals and TPR and work with field marketing team on customization.
- Ensure seamless, multi-channel user experience and tracking between our marketing assets and web properties.
- Innovate and expand our existing marketing automation programs and technology stack with more sophisticated journeys, optimized solutions, and new features.
- Assist department leaders with presentations and ad hoc requests.
- Support both consumer and b2b tactics across hospitals and TPR.

**Requirements**:

- Bachelor’s Degree, ideally in Digital Marketing or related.
- 2 - 3+ years of related and progressive marketing experience. Preferably in both acquisition and retention marketing, marketing campaign execution, including segmentation and building nurture campaigns within a marketing automation and CRM system.
- Demonstrated competency with CRM and marketing automation systems (knowledge and experience with D365 and Salesforce is a plus).
- Attentive to details; experienced at using analytics and data for decision making.

**Knowledge, Skills, Abilities**:

- Comfortable with ambiguity and working in a large, diffused, highly matrixed environment.
- A blend of abilities including building and managing relationships; strategic thinking on CRM and MA programs; and ensuring that programs are measured through key business KPIs and metrics.
- Demonstrated ability to work collaboratively with colleagues across all areas and levels of the organization.
- Possess stellar communication, presentation, and creative problem-solving skills.
- Experience in working both independently and in a team-oriented, collaborative environment.
- Ability to transform strategy and direction into actionable plans.

**Personal Attributes**:

- **Authentic-** Has deep integrity and holds personal and professional values consistent with Tenet’s mission, vision, and values.
- **Self-motivated-** Outcome-focused individual who holds themselves to a high-performance standard but maintains a sense of proportion and humor.
- **Visionary-** A forward-thinking change agent who takes a long-term view of external industry forces and implications. Is capable of transformative leadership.
- **Creative -** Ability to think strategically while possessing the creative skills to lead innovation.
- **Detail-oriented** - Strong attention to detail in grammar, design, development, and strategic approach.

Tenet Healthcare complies with federal, state, and/or local laws regarding mandatory vaccination of its workforce. If you are offered this position and must be vaccinated under any applicable law, you will be required to show proof of full vaccination or obtain an approval of a religious or medical exemption prior to your start date. If you receive an exemption from the vaccination requirement, you will be required to submit to regular testing in accordance with the law.

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