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Director of Retail Marketing

4 months ago

Venice, United States Enzymedica Full time

Director of Retail Marketing

Full-time / Onsite

Venice, FL

At Enzymedica, we make great health easier for everyone. It starts with healthy digestion - but that’s only the beginning. We’ve helped digest millions of meals, and our results speak for themselves. Our flagship product, Digest Gold, has been the #1 enzyme product for more than a decade.

We find the best ingredients on the planet, validate them with the latest science then formulate clean, effective products made without compromise. Along the way, we try to make a difference in the world by investing in people and planet initiatives that support our company values and our legacy.

Enzymes are the spark of life — nothing in the body happens without them. We see our team members the same way. From sales and customer success to the warehouse and lab, our hard-working employees help change people’s lives.

Join one of the best companies on Florida’s Gulf Coast. We’re hardworking, driven on a mission to change the world, and we proudly offer competitive compensation and comprehensive benefits that reflect our gratitude for our employees. Build a career you’ll be proud of, at the #1 natural digestive health and wellness company.

Key Responsibilities:

- Lead the development and implementation of retail marketing strategies and programs in brick-and-mortar retailers, in alignment with overall company objectives.
- Utilize POS data, sell-in data, and market trends to analyze performance, identify opportunities, and develop actionable insights to optimize marketing initiatives and drive sales growth.
- Collaborate closely with cross-functional teams, including Sales, Product Development, and Creative, to ensure alignment and execution of integrated marketing plans.
- Review and analyze planograms, promotional calendars, and merchandising opportunities to maximize product visibility and optimize shelf presence.
- Craft sales pitch presentations and consumer awareness, consideration and conversion strategies to drive in-store sales
- Develop and execute in-store marketing campaigns, including point-of-sale materials, signage, displays, and promotions, to effectively communicate key product benefits and drive consumer engagement.
- Partner with retail buyers and category managers to negotiate promotional opportunities, secure premium placement, and drive incremental sales through effective merchandising strategies.
- Monitor and evaluate the performance of marketing initiatives, conduct post-promotional analysis, and provide actionable recommendations for continuous improvement.
- Stay abreast of industry trends, competitive landscape, and best practices in retail marketing, and leverage insights to inform strategic decision-making and drive innovation.
- Manage and mentor junior retail marketing professionals, providing guidance, support, and development opportunities to foster a high-performing and collaborative work environment.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum of 7-10 years of experience in retail marketing, preferably within the consumer packaged goods (CPG) industry
- Proven track record of success in developing and executing retail marketing strategies that drive brand awareness, increase sales, and enhance the consumer shopping experience.
- Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
- Experience working with POS data, syndicated data sources (e.g., IRI, Nielsen), and retail analytics platforms.
- Excellent communication and negotiation skills, with the ability to build and maintain effective relationships with retail partners and internal stakeholders.
- Strategic thinker with a results-oriented mindset, strong problem-solving abilities, and a demonstrated ability to drive cross-functional collaboration and alignment.
- Leadership experience, with a track record of effectively managing and developing teams to achieve individual and organizational goals.
- Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and market conditions.

Why Join Us:

- Opportunity to lead and shape the retail marketing strategy for a leading brand in the health and wellness industry.
- Collaborative and entrepreneurial work environment where your contributions will have a meaningful impact on the success of the organization.
- Competitive salary, benefits package, and opportunities for professional growth and development.

Equal Opportunity Employer

Pay: $100,000.00 - $150,000.00 per year

**Benefits**:

- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance

Schedule:

- Monday to Friday

Application Question(s):

- This position is for a retail marketing specialist, specifically brick and mortar. Not a sales role. Is your background in Retail Marketing / Brick and Mortar?

Ability to Relocate:

- Venic