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Director of Growth
4 months ago
Cloud Imperium Games is a Global Publisher/Developer in the interactive entertainment industry, building the next generation of immersive games of uncompromising fidelity and scale. Star Citizen, the record-breaking space sim and massively multiplayer online game, is currently in Open Alpha Access but already has over 5 million users. We are also developing Squadron 42, a cinematic single-player adventure set in the same universe. Join us as we break boundaries and make videogame history.
**Where?**
This role is based in Los Angeles and will work with a highly dispersed marketing team based in LA, Texas, the UK, Germany, and Montreal. This is an inherently collaborative leadership role and will require you to interface regularly with our brand and product teams, creative services, marketing production, website and platform, community, and direct marketing depts.
**Why?**
After a few years of experimenting with earned, owned, and lite paid channels, we are ready to bring onboard a leader to take us to the next level of global growth, and write the next chapter of our paid growth story. We aren’t neophytes to incredible growth. We started in 2012 as a tiny startup with a dream and exploded onto the crowdfunding scene to become the biggest endeavor ever launched by the enthusiasm of the crowd. Today we’ve generated over $600M in revenues, both from crowdfunding and five plus years of Early Access sales, as we deliver the most transparent and ambitious gaming project in history.
We have years of data on how our player base has grown, and we are now looking for our next leader to take our nascent Growth and Lifecycle Marketing team and continue to build it into a best-in-class global team to supercharge our next stage of growth.
Star Citizen occupies a unique position in the games industry in that it is still actively in development yet is already playable now by thousands of gamers daily. Our players are also passionate testers whose feedback directly results in improvements and enhancements to the game on an ongoing basis. We therefore need a savvy and thoughtful growth leader who understands that we’re not just a product looking for users, but a growing digital movement seeking fellow gamers excited to help us build the next great sci-fi game.
**What?**
This role requires a heavy mix of both strategy and execution. At the highest level, the Director of Growth needs to own the holistic growth of the Star Citizen user base and community, and the growth plan of Squadron 42. The Growth Director will concept, plan, and lead omnichannel strategies for paid user acquisition and reactivation, prioritizing sustainable growth that respects the state of the product and community. They will be assisted by and oversee third-party agencies in the execution of our growth marketing campaigns.
**The Growth Director will lead a diverse range of projects, including**:
- Managing, mentoring, and expanding a team of growth marketing, lifecycle marketing, and marketing analysts.
- Overseeing holistic paid growth strategies, overseeing new user acquisition and customer lifetime value management.
- Crafting both long-term growth plans and day-to-day tactical strategies.
- Efficiently allocating and managing a growing user acquisition budget to achieve KPI targets and revenue growth.
- Owning the customer funnel from site visit to purchase across various channels.
- Monitoring, optimizing, and reporting campaign performance across active ad networks.
- Developing an internal performance marketing framework for measuring and optimizing growth.
- Optimizing the lifecycle marketing journey for retention and engagement.
- Collaborating with Creative Services and Brand teams on ad creative development.
- Staying updated on advertising trends and advocating for new channels and formats.
- Maximizing acquisition and engagement for live events in collaboration with Game Development and Live Ops.
- 7+ years of experience leading growth, user acquisition and marketing for gaming or ecommerce brands.
- 4+ years of team management experience, driving growth and revenue targets.
- Demonstrated success scaling multi-million dollar annual UA budgets.
- Experience with diverse global ad markets and complex budget strategies.
- Strong analytical skills and ability to derive actionable insights.
- Understanding of holistic growth campaigns and experience with various marketing channels.
- Ability to collaborate cross-functionally and inspire teams towards common goals.
- Relentless mindset for optimization and a strong sense of ownership.
**Diversity Statement** _CIG is a global company, staunchly committed to cultivating a culture and workplace that celebrates all backgrounds, lifestyles, and perspectives. Together, we are creating a space where authentic recognition, appreciation, and understanding of the importance of diversity is fostered by everyone. As an Equal Opportunity Employer, we strive to build a team that represents all
