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Marketing Content Manager

4 months ago

Baltimore, United States Royal Farms Full time

Duties and responsibilities:

- Create multimedia content to accompany written content and enhance guest engagement
- Drive innovation and creativity in in all marketing campaigns
- Manage the content calendar and coordinate with internal stakeholders and other teams to ensure content is produced and published according to schedule
- Develop and execute a comprehensive strategy for the brand, aligned with overall business objectives.
- Plan and purchase all media to achieve the brands strategic goals and remain within budgetary constraints.
- Approve / Edit all creative advertising spots, coordinate value added opportunities and radio remotes.
- Stay abreast of industry trends, best practices, emerging technologies, and user behavior to drive continuous improvement.
- Collaborate with the marketing team to create compelling and on-brand content for digital and in-store signage.
- Collaborate with other departments such as Operations, Food Service, and Merchandising to ensure content aligns with overall marketing objectives
- Develop monthly presentations and provide weekly updates for Operations and internal teams on Marketing initiatives.
- Ensure consistent marketing and branding across all marketing channels.
- Monitor and analyze ad performance, adjusting strategies as needed to achieve optimal results
- Develop and implement a comprehensive community engagement strategy aligned with the company values and goals.
- Assist Social Media and PR Manager in planning, coordinating, and executing community events both online and offline.
- Provide regular reports on Key performance indicators (KPIs) and make data-driven recommendations
- Ability to travel to offsite meetings as required for meetings, events, or other job-related activities
- Attend and lead Photoshoots as required in the surrounding area.
- Other projects as determined.

Skills and Experience
- A Bachelors degree in Marketing is preferred.
- Must have 5-10 years or more of relevant retail industry experience.
- Time and project management skills are required.
- The ability to work well in a team, collaborative and horizontal environment.
- Comfortable using technology to accelerate efficiency.
- Strong attention to detail.
- Strong written and spoken communications skills and exceptional customer service.
- The ability to work occasional early mornings due to travel to meetings and stores.
- Ability to work in a corporate office setting, occasionally remote as approved by the supervisor