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Strategy & Planning Associate

4 months ago

New York, United States Croud Full time

**ROLE OVERVIEW**:
Croud is a global, full-service digital marketing partner. Through a seamless combination of data, technology and creativity, our teams drive business performance and long-term growth for ambitious brands.

Croud New York is looking for a motivated Strategy & Planning Associate to assist with creating and managing digital campaigns in paid media channels for our clients.

Founded in 2011, Croud are proud to partner with some of the world’s leading brands, leading media strategy, performance marketing and digital experiences. Croud New York has recently been named Campaign’s Performance Marketing Agency of the Year, an AdWeek Fastest Growing Agency for the second year in the row, and one of the Best Places to work in the US.

**RESPONSIBILITIES**:

- The S&P Associate will report directly into a Senior Media Planner in their assigned client pod. This will include, but is not limited to:

- Perform budget exercises for existing clients and potential new accounts
- Own end-to-end planning of paid media (Cross channel / Cross functional) campaigns. Including creating audiences/personas, updating media plans & flowcharts, RFP’ing potential partners and presenting plans to clients.
- Regularly prepare POVs on new / refreshed media platforms
- Develop competitive research reports for clients based on 3rd party tools & data
- Develop and complete client-facing reports, whether campaign or monthly based on accurate data and insightful analysis
- Provide all necessary information for client proposals utilizing audience & market research, competitive analysis, etc
- Maintain up-to-date project plans and account documentation
- Create, update, and analyze client-facing and internal reporting

**PERSON SPECIFICATION**:

- Degree level education or equivalent / relevant work experience
- An open mind and a desire to learn and immerse yourself in Media Strategy platforms
- Prior internships in advertising, marketing or digital media are an advantage
- Excellent communication skills, both written and verbal
- Strong numeracy and analytical skills
- Enjoy and understand working with data, especially via Microsoft Excel
- Experience with Generative AI (not mandatory)

**KEY STAKEHOLDERS**:

- Line Manager: Senior Media Planner
- Key Stakeholders: AD of Strategy & Planning, US S&P Team, US Channel Teams
- Other stakeholders: N/A

**COMPANY BENEFITS**:
Every employee is eligible for the benefits listed on our careers site which include:

- 20 days vacation a year + 12 public holidays
- Annual Performance Based Bonus
- Sales commission (If involved in a pitch)
- 401K Plan after 3 Months (Match up to 2% of your contributions at 100%)
- Full Paid Medical Insurance (including dental and vision)
- Home office chair and monitor
- Free Citi Bike membership
- Recruitment referrals bonus
- Classpass membership contributions
- Fruit, breakfast cereals, snacks, soft drinks and tea & coffee all provided
- Quarterly team offsites / Regular socials
- Agile working policy

**COMPENSATION**:
Salary Range for this position is **$58,500 - $62,500 **per year.

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).