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Bank Digital Acquisition Marketing, Growth Markets

4 months ago

New York, United States Citi Full time

**Responsibilities**:

- Provides input to decisions regarding vendor/agency selection, development of creative assets, channel testing strategy and advise the business on which products should be marketed / tested and test design.
- Manages marketing budget, agency and Vendor relationships.
- project Manages on assigned campaigns and tracks data to assist in acquisition forecasting and Performance reporting for campaigns
- Works collaboratively with team to achieve campaign and business goals
- Executes campaign Management across existing programs, as assigned by Manager
- Optimizes creative, messaging and acquisition landing pages to generate business results tied to key performance indicators.
- Oversees Quality Assurance ( QA) in ad copies, landing pages and sitelinks pre and post launch
- provides data to ensure QA record retention as per the process manual as required for business audit on a quarterly basis
- Utilizes reporting to ensure key Performance indicators are Efficiently met month over month

**Qualifications**:

- 5-8 years of experience managing marketing and/or social media campaigns for a large global organization

**Education**:

- Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
- **Job Family Group**:
Marketing
- **Job Family**:
Digital & Social Media Marketing
- **Time Type**:
Full time
- **Primary Location**:
New York New York United States
- **Primary Location Full Time Salary Range**:
$98,960.00 - $148,440.00
- **Anticipated Posting Close Date**:
May 15, 2024
- Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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