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Legal Marketing Manager
4 months ago
Job description
Job responsibilities may include, but are not limited to:
- Work with individual attorneys and practice groups to plan and execute strategic goals and create marketing plans to support their respective practice areas.
- Project and manage the firm's marketing budget and expenses with monthly and yearly projections.
- Respond to requests for information from the media, and create press releases or other media communications to promote the firm.
- Utilize AI tools as support for marketing activities.
- Support the design of print and web advertising.
- Foster the growth of the firm’s presence on social media platforms and ensure that the content aligns with the goals of the firm.
- Interface with outside vendors on the website, Google ranking, social media campaigns, and metrics, among other areas.
- Coordinate keeping the website current and up to date with news articles, staff changes, videos, and other content.
- Conduct research to target specific communities and individuals as prospective clients, as well as marketing initiatives of competitors.
- Create and monitor Google Alerts related to clients, industries, legal issues, and practice areas.
- Order and maintain inventory of all branded items for the firm, for both client gifts as well as internal use.
- Develop relationships with doctor referral network (drop off marketing materials).
- Host community events near law office locations and work with staff on events in their respective locations.
- Manage digital media (website, YouTube, social media, etc.).
- Post social media content.
- Update legal directories.
- Create and manage in-house events including outings and performance contests.
- Coordinate attorney attendance at externally hosted events, including registrations, approvals, fulfilling requirements of firm sponsorships, and other details.
- Responsible for updating logos and firm swag.
- Help develop attorney bios on AVVO and LinkedIn.
- Visit each GGL offices regularly.
- Work with charitable organizations.
- Assist recruiter with college day and other recruiting events.
- Comply with legal industry regulations.
- Manage a Marketing budget of $1M+
- GGL reserves the right to add or change duties at any time.
Job qualifications:
- Bachelors Degree in Marketing, Business Administration, or related field required, an advanced degree in marketing and/or business-related is required.
- Experience with a law firm or medical background required.
- 5+ years of experience in being a marketing manager at a 130+ person law firm, or equivalent coordinating the firm’s marketing and community building required.
- Knowledge and experience using AI tools such as ChatGPT to support marketing activities.
- Expertise in digital and social media.
- Possess excellent writing/editing skills and the ability to communicate persuasively and concisely.
- Must have experience overseeing social media, and on
- and offline media campaigns.
- Must have experience in managing a Marketing budget of 1MM+
- Able to support projects and work both generated internally and managed by external vendors.
- High emotional intelligence with the ability to navigate and discuss marketing tactics and campaigns.
- Proven ability to work effectively with a wide range of stakeholders, including firm partners, attorneys and their staff, support staff, and outside vendors.
- Capable of prioritizing tasks and delegating them when appropriate.
- Understanding of employer branding, reputation management, analytics and metrics, lead generation, and other areas of marketing.
- Bi-lingual, Spanish, and English, required.
- Must be proficient in writing, reading and speaking in Spanish.
- Adept with utilizing technology and information. Proficient with Microsoft Office Suite and legal software.
- Able to maintain absolute confidentiality and manage sensitive situations.
- Act with integrity and professionalism.
- Superior organization skills and attention to detail.
- Ability to travel to various local ofices in NJ.
- Creative and detailed focused with solid project management, outstanding people, and excellent verbal and non-verbal communication skills.
- Juggle competing deadlines in a fast-paced environment.
- Self-starter.
We have bonuses, birthday lunches, holiday party, picnic, and other firm activities. Plus, GGL has season tickets to the New Jersey Devils, as well as Rutgers Football, Basketball, and Wrestling.
The position reports to Firm Partners.
Pay: $85,000.00 - $130,000.00 per year
**Benefits**:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Health savings account
- Paid time off
- Vision insurance
Schedule:
- 8-hour shift
- Day shift
- Monday to Friday
**Experience**:
- Marketing: 5 years (required)
**Language**:
- Spanish (required)
Willingness to travel:
- 25% (required)
Work Location: In person.
