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Division Vice President Marketing
4 months ago
This position is incentive eligible.
**Introduction**:
Do you want to join an organization that invests in you as a Division Vice President of Marketing and Corporate Affairs? At HCA Houston Healthcare, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.
**Benefits**:
HCA Houston Healthcare offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:
- Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
- Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
- Free counseling services and resources for emotional, physical and financial wellbeing
- 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
- Employee Stock Purchase Plan with 10% off HCA Healthcare stock
- Family support through fertility and family building benefits with Progyny and adoption assistance.
- Referral services for child, elder and pet care, home and auto repair, event planning and more
- Consumer discounts through Abenity and Consumer Discounts
- Retirement readiness, rollover assistance services and preferred banking partnerships
- Education assistance (tuition, student loan, certification support, dependent scholarships)
- Colleague recognition program
- Time Away From Work Program (paid time off, paid family leave, long
- and short-term disability coverage and leaves of absence)
- Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.
Learn more about Employee Benefits
**_ Note: Eligibility for benefits may vary by location._**
You contribute to our success. Every role has an impact on our patients’ lives and you have the opportunity to make a difference. We are looking for a dedicated Division VP Marketing like you to be a part of our team.
**Job Summary and Qualifications**:
The Division Vice President, Marketing and Corporate Affairs will lead the direction and coordination of strategic communications, marketing, and community engagement. This includes, but is not limited to internal and external communication, media and public relations, marketing strategy execution, community engagement, and crisis management.
What you will do in this role:
- Consult with key leaders, including the Division AVP, Strategic Communications, to define and address communication needs, and develop and implement programs to deliver key messages.
- Coordinate with division-level and facility-based communications and community engagement team members to ensure alignment and consistency of messages within and between facilities.
- Monitor major issues and develop communication strategies to address them; lead the team in generating press releases and provide consultation, content, editing and approval; lead crisis management plans; and help develop statements and talking points.
- Work with the leadership and communication team to manage and implement approved crisis communications plan, including spokesperson identification, command center staffing, serve as Chief Communications Officer, media talking points, media coordination, and internal and external messaging.
- Leverage understanding of Division, Facility, and service line growth objectives to support annual marketing and corporate affairs planning. Work closely with the Group Marketing team to define marketing strategies in alignment with local growth objectives. Work closely with Corporate Marketing team to identify operational readiness and best use case.
- Collaborate with Division and Facility leadership to understand and intake business needs. Work with the Group team to activate marketing strategies in support of these needs.
- Present monthly reports on all Division marketing activities. Understand which metrics are most important to executive leadership. Communicate results and recommendations in a storytelling style that is compelling and memorable to executive audiences.
- Clearly articulate and champion the HCA Enterprise brand strategy and impact on internal and external stakeholders.
- Work closely with the Enterprise Brand team to oversee and co-champion the activation of the market brands within the Division. Ensure that resources and strategies align under the market brand. Work with Enterprise Brand team to create interim branding solutions for those markets with separate brands and the incorporation of HCA Healthcare affiliation.
- Partner w
