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Vp of Retail and Marketing Operations

4 months ago

Tempe, United States Copperstate Farms Management LLC Full time

**VP of Retail and Marketing Operations**

**_ Who We Are:_**

At Copperstate Farms and Sol Flower, we’re creating a better kind of cannabis company. Where we know happy plants begin with happy people. We aspire to high standards, take pride in our work, and drive for better results every day. At the greenhouse, our roots are growing flower, but we’ve branched out to offer an extensive range of cannabis products like vapes, edibles, and concentrates for retail dispensary locations. From farm to market, we are committed to the quality of our products. By bringing together best practices from agriculture, consumer packaged goods and retail industries, Copperstate is one of the top vertically integrated cannabis companies in the United States.

**_ What We’re Growing:_**

As one of the largest greenhouse cannabis producers in North America, Copperstate Farms cultivates 1.7 million square feet of canopy, that’s 40 acres under glass It’s here where we have been growing cannabis brands that our patients and customers can trust, each addressing a different need state and demographic. From the greenhouse to our multiple Sol Flower dispensaries, we strive for a culture where our employees view us as one of the best places to work.

**POSITION TITLE**: VP of Retail and Marketing Operations

**POSITION STATUS: Full-Time** Exempt (Salary)

**POSITION RANGE OF PAY**: TBD + Bonus Eligible, DOE

**Core Responsibilities**:

- Provide leadership and strategic direction for retail operations and marketing initiatives.
- Collaborate with the CEO and executive team to define and execute the company’s retail growth strategy.
- Lead, mentor, and develop a high-performing team of retail and marketing professionals.
- Manage the store P&L and oversee the daily operations of nine dispensary locations, ensuring operational excellence and consistency across all stores.
- Implement and maintain efficient back-of-house standards, including inventory control, loss prevention, and compliance with AZDHS regulations.
- Monitor and analyze KPIs to optimize sales and profitability, and drive operational efficiency.
- Utilize sales data, market research, and customer feedback to identify opportunities for improvement and innovation in retail and marketing practices and strategies.
- Develop and implement comprehensive marketing strategies to promote the company’s brand and products.
- Lead the marketing team in executing promotional campaigns, advertising efforts, in-store marketing, and customer engagement initiatives,ensuring alignment with retail and business objectives
- Champion and manage initiatives to enhance the in-store and online customer experience, cultivating and ensuring a market leading shopping experience
- Develop and manage pricing and promotional strategies to maximize profitability while remaining competitive in the market.
- Work closely with the finance and accounting teams to monitor financial performance and ensure strategies align with overall financial goals.
- Oversee inventory management processes, ensuring accurate tracking, forecasting, and replenishment to meet customer demand.
- Implement inventory control measures to minimize loss and ensure product availability.
- Collaborate with supply chain and procurement teams to optimize inventory levels and reduce costs.
- Serve as the primary liaison between the executive management team, store leaders, third-party purchasing team, and the marketing department to ensure alignment on business objectives.
- Foster collaborative working relationships across business units to drive growth, strategic initiatives, and global operational standards.
- Develop and manage budgets for retail and marketing operations, ensuring efficient allocation of resources.
- Prepare and present regular reports on retail and marketing performance to the CEO and the Board of Directors.
- Utilize data-driven insights to inform decision-making and strategic planning.

**Skills and Requirements**:

- 10+ years of retail multi-unit store management experience.
- Cannabis industry required.
- Ability to travel between Phoenix and Tucson semi-monthly.
- Ability to work in a fast-paced, dynamic environment and prioritize workload to manage multiple projects with strict deadlines.
- Collaborative team player capable of nurturing and developing retail and marketing management.
- Proven leadership ability and strength in building internal partnerships.
- Strong organizational, project management, and time management skills to implement strategic initiatives from initial idea through execution.

**Benefits**:

- Medical Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance