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Marketing Campaign Manager

4 months ago

Florham Park, United States HR Acuity LLC Full time

Overview:
We are looking for a dynamic and strategic **Marketing Campaign Manager **to join our growing marketing team. This role presents a unique opportunity for a results-oriented professional with a keen understanding of data-driven marketing strategies to contribute to the continued success of HR Acuity. As a Marketing Campaign Manager, you will play a pivotal role in developing and executing impactful marketing campaigns that reinforce our thought leadership and revenue goals.

**Who we are and what is our mission?**

HR Acuity helps companies deal with issues consistently, equitably, and transparently with state-of-the-art case management software. Our mission is to make work better, more equitable and safer for organizations and their employees. We are dedicated to continually raising the bar for employee relations by providing the consistency, compliance, and capabilities organizations need to protect their reputation and build a better workplace. If you share that passion with us, keep reading

**Why work here?**

We are a fast-paced, high-growth, and innovative company. This is an **“All-in Zone.”** Everyone from our woman-owned CEO and founder to each individual team member embraces our #All-in mindset. We expect everyone to be fully engaged and to bring their best selves to work every day. We are passionate about our mission and our culture, and we expect everyone to be a part of it.

**Fair-Culture Warning**:
We are committed to creating an inclusive and diverse workplace. We value different perspectives and backgrounds and strive to create an environment where everyone feels respected and valued. We are committed to creating an environment where everyone can be their authentic selves.

Click here to learn more about our **_values and benefits_****

The Opportunity:
**Day in the life as the Marketing Campaign Manager**
- ** Strategic Campaign Development**:

- Collaborate with stakeholders to conceptualize and execute campaigns that resonate with our target audience, reinforcing thought leadership and driving revenue.
- ** Audience Segmentation and Personalization**:

- Utilize predictive analytics to create responsive audience segments based on buyer intent.
- Ensure dynamic content creation tailored to specific audience personas.
- ** Campaign Optimization and Analysis**:

- Conduct Conversion Rate Optimization to improve campaign elements, including open rates, click-through rates, engagement rates and conversion rates.
- Regularly audit lead scoring criteria based on data analysis.
- Provide ongoing content performance analysis based on pipeline influence and generation.
- Analyze campaign performance, providing actionable recommendations for continuous improvement to both the Marketing and Rev Ops teams.
- ** Website Maintenance**:

- Support and update website pages, including new blogs, resource content, and all landing pages
- Ensure SEO best practices throughout site, include image alt tag and meta description updates.
- ** Cross-Functional Collaboration**:

- Collaborate with cross-functional teams to ensure consistent messaging across all marketing channels.
- Align industry
- and persona-based messaging to enhance campaign effectiveness.
- ** Communication Calendar Ownership**:

- Take ownership of the communications calendar, coordinating efforts across the organization.
- ** Stay Current with Best Practices**:

- Implement emerging trends to enhance campaign performance.

**You’ll love this role if.**
- You can think on your feet, remain open to new ideas, and easily pivot between tasks or projects as needed.
- You can quickly adjust to changing circumstances and thrive in a dynamic environment.
- You enjoy finding creative solutions to interesting problems.
- You can analyze complex information, evaluate options, and make sound decisions that align with our organization's goals and values.
- You enjoy making decisions on course of action in order to maximize desirable outcomes.
- You can think critically, evaluate options, and weigh the pros and cons of each alternative.

Qualifications:
**Experience you bring**:

- ** Professional Experience**:

- Familiarity with ABM technology (e.g., 6Sense or similar).
- ** Industry Knowledge**:

- Experience in B2B SaaS required. HR Tech preferred.

**Marketing Expertise**:

- Excellent writing experience, with ability to create concise value-based messaging that drives action tailored to specific audiences.
- ** Project Management**:

- Demonstrated ability to plan, prioritize and thrive in a fast-paced, deadline-driven environment.
- Proactive management of workloads, ambiguity and multiple projects simultaneously.
- ** Collaboration Skills**:

- Proven ability to collaborate effectively with cross-functional teams.
- Clear communication and openness to feedback.
- ** Analytical Skills**:

- Ability to make data-driven decisions, citing evidence from marketing trends, KPIs and stakeholder feedback.
- Understanding of conversion r