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Media Buyer

4 months ago

San Francisco, United States Adobe Full time

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours

**Description**:
**Responsibilities**:
Execute programmatic campaigns, ensuring campaigns are built, launched, optimized, and reported on successfully and within specified scope

Vet and qualify inbound campaign assignments; lead discovery phase with Marketing and Media Strategy teams to define campaign parameters (budget, timing, objective, goals, audience targeting) and secure ad assets (creative assets and landing destinations) for media buyers

Engage Analytics & Operations and WebDev teams to fulfill pre-launch campaign measurement requirements

Set and manage timing and deliverable expectations with campaign stakeholders and ensure key deadlines are met

Monitor campaign performance across Media Buyers on an ongoing basis and ensure campaigns are meeting expectations

Analyze campaign performance data and action on optimizations across multiple DSP’s

**Skills and Qualifications**:
Hands-on experience DSP platforms including DV360, Yahoo/Verizon, TTD, and the Adobe Ad Cloud.

Experience managing end-to-end programmatic media planning and buying workflows—from discovery phase through post-mortem reporting

Solid comprehension of programmatic media optimization concepts and able to communicate them clearly to non-technical audiences

Broad understanding of the programmatic media and paid social landscape

Ability to analyze and draw meaningful and actionable insights from data

Excellent time management and multitasking skills with keen attention to detail

Strong written and verbal communication skills

**Experience**:
3 - 5 years of hands-on, in-platform programmatic display and YouTube at an agency, media trading desk, or media vendor required.

3+ years of managing programmatic media planning or buying workflows

Working proficiency with Excel (pivot tables, lookups, etc.)

Experience optimizing media toward multi-touch attribution data preferred

Experience with FlashTalking ad ser ving tools and Adobe Audience Manager DMP preferred

Bachelor's Degree
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $71,300 -- $142,000 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.