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Director of Philanthropy and Outreach

5 months ago

Wellesley, United States Massachusetts Horticultural Society Full time

**About Massachusetts Horticultural Society**

Massachusetts Horticultural Society seeks an innovative and collaborative Director of Philanthropy and Outreach to join our team at a pivotal moment in our organization's history. This role holder will create a modern fully featured Development & Marketing Office fulfilling our strategic objectives for capacity-building, service, and community engagement.

**About Us**

MHS is first and foremost a statewide membership organization, working with and through our 4000 member households to help individuals and communities lead better, healthier, and happier lives through growing plants together. We have a clear theory of change and strategy based on the evidence that horticultural programs provide cost effective solutions to societal and individual needs including community cohesion, workforce development, therapeutic and addiction support, as well as improving our communities through climate and storm mitigation, urban greening and food network resilience.

Our programs are currently centered in and around our beautiful 36 acre Botanic Garden in Wellesley, Elm Bank, which also functions as our staff headquarters. This position will support the development of the garden over the next 20 years into a fully functioning world-class botanic garden through comprehensive and capital campaigns. More immediately, in order to fulfil our urban horticulture goals and our statewide mission, we will be establishing a Boston office for our development and executive teams.

MHS will celebrate the 200th Anniversary of its founding in 2029. We are looking for a leader who recognizes this unique legacy and is able to strategically leverage this for a new generation. We focus on programming that has the potential for multiplication of our impact for beneficiaries. This role will inspire and deliver the strategy, marketing and philanthropy to enable this.

**The Opportunity**

The new Director of Philanthropy and Outreach will lead fundraising, marketing and institutional growth for MHS. They will embrace the legacy of support that MHS enjoys but focus primarily on building new prospect and donor pathways to fulfil our ambitious goals. MHS has doubled philanthropic funding over the past 4 years to around $1million/year with the existing team. We are looking for a leader able to build the team that multiplies this further. This role holder will have the ability to reorganize and expand the team based on clear strategic planning and results orientation.

**Overview of Responsibilities**

The role holder will be a member of the 5-person senior leadership team and will initially directly supervise three employees (Development, Marketing & Membership). This position has significant informal leadership responsibilities in support of events and guest experience, raising the overall level of guest and donor interaction and creating a philanthropic mindset for the whole organization.

**Key Responsibilities**

**Deliver Growth in Revenue**: Set and accomplish ambitious goals for increasing both the number and giving level of donors through both a personal portfolio and through the whole development team. MHS is aiming to support a doubled operating budget and launch a comprehensive Campaign centered on the 2029 anniversary.

**Create a high performing team**: Through training, coaching, and example, build a performance-oriented fundraising culture that communicates effectively to donors the impact they have and the importance of our work to our beneficiaries.

**Develop and implement Strategy**: Design and implement growth strategies for membership, annual giving, major gifts, planned and capital giving. Carefully prioritize limited resources based on organizational strategy, timelines, return on investment, opportunity, and narrative strategy.

**Advancement & Marketing Function**: Craft the brand position, narrative, visual identity, and voice of MHS in support of clear values, vision and mission. Produce and periodically review the overall marketing strategy and implement omni-channel campaigns in support of fundraising, programming, events, and awareness objectives.

**Board Engagement**: Create deep relationships with Board members and potential Board members, creating buy-in and participation in all aspects of our philanthropic activities.

**Demonstrable experience, expertise and success in Development**

**Demonstrable experience, expertise and success in Marketing**

A creative, strategic and connected marketer, this individual will have experience leading strategic marketing and implementing marketing plans through digital first omnichannel campaigns. A track record of leadership in a marketing function with demonstrable return on investment and a rigorous analytical approach is desired. Abreast of current trends and opportunities through paid, earned and partnership media, they will be well connected regionally, adept at developing new audiences and able to prominently position MHS