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Manager, Marketing Science

4 months ago

Purchase, United States PepsiCo Full time

Overview:
Does transforming the way PepsiCo’s brands connect with consumers excite you? Are you data driven but also enjoy creative strategic thinking to deliver differentiated impact?

The Manager, PBNA Marketing Science role is an exciting role on the PepsiCo Global Marketing team that works with select PepsiCo US beverage brands to drive better marketing outcomes through integration in campaign planning, insights, optimization, and measurement.

This person will also serve as a cross-functional liaison to the marketing brand teams to ensure best-in-class execution of marketing processes, media capabilities, and campaign learning plans. The Manager will work closely with the PBNA Marketing Science Director to develop plans that will drive new learning, optimization, efficiency, and effectiveness for their marketing partners.

This position will act as a trusted resource to the marketing department to ensure the advancement of short and long-term marketing and media outcomes for PBNA.

**Responsibilities**:

- Lead internal and external media and marketing analytics projects
- Own brand audience strategy and development in partnership with Audience Operations Lead
- Identify white space opportunities across media and marketing measurement, tracking, and planning and help develop roadmap for solutions
- Own Marketing Science for select PBNA brands - driving adoption of PBNA and Marketing Science priorities and new ways of working
- Manage, leverage, and develop custom and syndicated analytical tools to monitor and diagnose brand business issues, identify information needs, and make actionable recommendations across the comms process
- Translate media and marketing insights to impact business priorities
- Provide data integrity and QA support across internal and external media tracking tools
- Continuously review and analyze the ever-changing media and measurement landscape
- Ability to summarize complex findings and make them digestible for non-researchers

**Compensation and Benefits**
- The expected compensation range for this position is between $102,800 - $172,100 based on a full-time schedule.
- Location, confirmed job-related skills and experience will be considered in setting actual starting salary.
- Bonus based on performance and eligibility; target payout is 12% of annual salary paid out annually.

Qualifications:

- Bachelor's Degree Required, Advanced Degrees welcome
- Preference for digital/media background
- Data visualization experience with platforms such as Datorama, Tableau or similar
- 7+ years of relevant experience
- Media agency, marketing, or insights background preferred
- Strong problem-solving skills (e.g., analytical, quantitative and conceptual thinking) required
- Advanced PowerPoint and Excel skills
- Proven oral and written communication in English
- Ability to work as a key member of cross functional project teams
- Ability to manage multiple projects simultaneously under tight deadlines

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement