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Marketing Specialist

4 months ago

West Lafayette, United States Purdue University Full time

**Req Id**:31434**Job Title**:Marketing Specialist**Job Summary**

The Marketing Specialist for Purdue University's Elmore Family School of Electrical and Computer Engineering is responsible for developing and executing comprehensive marketing strategies to promote the school's brand, programs, and achievements. This role plays a vital part in enhancing the visibility and reputation of the school locally, nationally, and internationally.

**Duties and Responsibilities**
- Strategic Planning: assist with marketing plans aligned with the school's goals and objectives, identifying target audiences and key messaging strategies. Conduct market research and analysis to identify trends, competitive positioning, and opportunities for growth. Track and analyze the effectiveness of marketing campaigns and social media efforts using key performance indicators (KPIs) and provide regular reports to measure ROI and inform future strategies.
- Brand Management: Maintain and strengthen the school's brand identity through consistent messaging, visual elements, and brand guidelines across all communication channels.
- Event Promotion: Develop marketing materials including flyers, brochures, displays, videos, etc., related to academic programs and other activities across the School.

**Education and Experience**

**_Required:_**
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field
- Two (2) years of proven experience in marketing roles, preferably in a university or academic setting
- Experience in website management

**_Preferred:_**
- University experience in engineering or science

**Skills**:
**_Required:_**
- Strong understanding of digital marketing tools and techniques, including SEO, SEM, social media platforms, and analytics.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives and presentations.
- Creative thinking and problem-solving skills, with a keen eye for detail and design.
- Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously.
- Knowledge of the higher education landscape, including trends and best practices in marketing and enrollment management.
- Experience with graphic design software (e.g., Adobe Creative Suite) and website content management systems.
- Previous experience working with diverse stakeholders, including faculty, students, alumni, industry partners, and donors.

**Additional Information**:

- Purdue will not sponsor employment authorization for this position
- A background check will be required for employment in this position
- FLSA: Exempt (Not Eligible For Overtime)
- Retirement Eligibility: Defined Contributions immediately
- Purdue University is an EOE/AA employer. All individuals, including minorities, women, individuals with disabilities, and veterans are encouraged to apply

**Career Stream**

Compensation Information:
Professional 2
Pay Band S065
Job Code # 20003617

**Posting Start Date**:5/9/24