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Assistant Vice President, Above The Line Marketing

4 months ago

Wilmington, United States Barclays Full time

**Assistant Vice President, Above the Line Marketing**
**Wilmington, DE**

As a Barclays Assistant Vice President, Above the Line (ATL) Marketing you’ll be developing channel strategies for key retail and travel/affinity credit card programs (Retail & TAP) to drive product awareness and consideration in support of new account goals. You’ll account for all aspects of the marketing campaigns within the segment. This is your chance to take part in developing media plans and marketing/ ad assets that leverage multiple ad formats, including In Store, Out of Home, Television, Audio, Print and Experiential/Activations.

Barclays is one of the world's largest and most respected financial institutions, established in 1690, with a legacy of success, quality, and innovation. We've helped millions of individuals and businesses thrive, creating financial and digital solutions that the world now takes for granted. An important and growing presence in the USA, we offer careers providing endless opportunity.

We currently offer a hybrid working model where colleagues have the flexibility to split their time working from home and an office. Everyone has the opportunity to integrate their professional and personal lives through this dynamic working model.

**What will you be doing?**
- Developing and executing marketing campaign strategies that utilize multiple advertising formats (In Store Signage, TV, Audio, OOH, etc.) and/or Experiences/ Activations
- Identifying opportunities to leverage retail/in store advertising or other partner assets to support the face-to-face marketing channel at the Point of Sale; managing budget
- Interacting and collaborating with internal stakeholders and external partners to understand program goals/objectives
- Creating and executing against channel strategies, recommendations, and tactics designed to meet the objectives
- Collaborating with media agencies, suppliers and partners to develop and flawlessly deliver against media plans
- Influencing the campaign creative development process, working with internal Center for Creative Excellence to develop impactful marketing creative that satisfies objectives
- Leveraging competitive intelligence and staying apprised of new capabilities and opportunities in order to test and roll out innovative and competitive campaigns
- Collaborating with external vendors as well as Strategic Analytics and Marketing Research teams to develop methodology for measuring effectiveness of Above-the-Line Campaigns

**What we’re looking for**:

- Bachelor’s Degree (Business related field, preferably marketing)
- Over five years of business experience, preferably in financially oriented consumer market
- Solid oral and written communication skills and relationship management skills

In addition to the skills required to execute the job well, we're looking for people with the following capabilities to grow and contribute to our culture:

- Empathy: An ability to see a situation from another person’s perspective
- Ownership: A strong sense of pride in your work
- Connection: Build relationships with partners and colleagues
- Innovation: Openness to finding creative solutions
- Persistence: Desire to go above and beyond when necessary to get the job done
- Collaboration: Work well with others while building projects together

**Skills that will help you in the role**:

- Proven track record of Above-the-Line Marketing or Partner management and channel management; experience and solid eye for Above-the-Line creative execution
- Experience working with media agencies and selecting media placements
- Knowledge of measurement methodologies applicable to Above-the-Line Marketing
- Detail oriented and able to multi-task in a fast-paced environment, problem-solve, manage to timelines and work well in cross-functional teams

At Barclays we understand that power of great customer experiences and we work hard every day to make sure that the needs and expectations of our customers are met and exceeded. We focus our energies on making every customer engagement better than before.

**Where will you be working?**

Barclays’ Wilmington campus boasts a recently renovated office space featuring a cafe, coffee bar, wellness breakout spaces and more. The campus is located along the historic Wilmington Riverfront where a glance out our windows reveals a scenic look at the Christina River and a growing riverfront community of luxury apartments, shops and restaurants. Additionally, the Wilmington train station is a short walk away, making travel from New York and Washington, DC fast and convenient.

We offer an environment that enables you to thrive and make an impact. Our colleagues are hard-working, focused on solutions, and collaborative. Here you will find people helping people at every level. Our culture is dedicated to innovation and maintaining a sense of balance and well-being.

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