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Director of Business Automation
2 months ago
**Teamwork makes the stream work.**:
**Roku is changing how the world watches TV**:
Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
**About the team**:
The Revenue Operations team is responsible for maximizing yield through supply optimization, driving global ad revenue growth with strategic pricing and packaging, managing global publisher partnerships for ad inventory deals and delivery, and enhancing the efficiency of the ad sales organization by centralizing processes across our data tools and systems. By aligning advertising sales, marketing, product, and client services, the team aims to optimize the monetization of advertising inventory. This involves a blend of strategic planning, data analysis, system and tool utilization, and partnership management.
**About the role**:
Roku is looking for a Director of Business Automation to join our expanding Revenue Operations team. This role will involve establishing a newly formed Business Automation team as one of the key pillars within Revenue Operations.
The Director of Business Automation will oversee the development and implementation of strategies to enhance the efficiency and effectiveness of our ad sales operations, serving as the thought leader and representative for the ad sales organization. This role demands a visionary leader with a deep understanding of business processes and automation technologies, combined with a passion for driving innovation.
Building cross-functional relationships is key to success in this role, with core stakeholders spanning Revenue, Product, Engineering, Legal, Sales Analytics, and Finance. A successful leader will take a consultative approach with internal stakeholders, effectively navigate ambiguity, and translate complex, tactical needs into executive plans. Strong communication skills with both leadership and stakeholders are crucial for success in this role.
For New York Only - The estimated annual salary for this position is between $269,000 and $403,000 annually.
**What you’ll be doing**:
- Develop and implement a business automation strategy aligned with company objectives. Oversee the ad sales workflow operational strategy (Order to Cash), representing Ad Sales and informing business requirements to enhance productivity.
- Lead cross-functional teams to identify and leverage automation opportunities that improve operational efficiency.
- Partner with Ad Product and Engineer leads to drive implementation of business priorities related to tools and systems for revenue teams, such as CRM and OMS tooling and Ad Data.
- Develop enablement plans for internal tool usage among ad sales business stakeholders, focusing on continuous improvement, leadership, and efficiency gains year-over-year.
- Drive increased adoption, usage, and affinity for workflows and internal technology.
- Partner on the long-term execution of the ad stack vision for Roku Ad Sales, ensuring it meets business needs and compliance requirements.
- Influence short-term roadmaps for tools and systems usage.
- Act as a strategic partner and consultant, providing insights, problem-solving, and guidance to the revenue teams on workflow.
- Develop internal narratives and executive presentations representing Ad Sales stakeholders.
- Manage future change initiatives for ad revenue teams, aiming to minimize risk to clients and revenue while maximizing business gains.
- Provide guidance, training, and support to team members to foster professional growth.
- Promote collaboration and knowledge sharing across teams and departments.
**We’re excited if you have**:
- 15 years of experience in advertising or related fields, with a focus on Business Operations and/or Product Operations, and/or Business Enablement. Knowledge of programmatic workflow is a plus.
- Proven leadership experience working with Product and Technology Enterprise Teams.
- Extensive experience in business process automation, preferably within the ad sales industry.
- Strong quantitative, analytical, and problem-solving skills, with a proactive approach.
- Proven ability to collaborate with diverse operational stakeholder teams.
- In-depth knowledge of Salesforce, OMS tools, Ad Servers, Ad Data, and Billing tools.
- Preferred: Experience directing Salesforce and/or OMS implementation and using BI tools, including prioritization and
