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Consumer Insight Analyst

4 months ago

Buffalo Grove, United States LG Electronics U.S. Full time

Our Mission is to be #1 by creating a better life for our customers. At LG Electronics, we make products and services that make lives better, easier and happier through increased functionality and fun. Put simply, we offer the latest innovations to make “Life Good” As a global leader, we strive for greatness not only in the products we make but in our people. That is why we are currently seeking the newest innovator to join our dynamic team as a Consumer Insight Analyst located in Buffalo Grove, IL. This role is on-site in our office.

**What we can offer**:
Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach

**The Opportunity**:
If you thrive on the excitement of being part of an industry leading global brand, bringing must-have, cool technology to market in a fast pace environment - this is the role for you. We are seeking a passionate, experienced, and dynamic individual to join our company as the Consumer Insight Analyst on our LGE US Home Appliance R&D team. **This role is on-site in our Buffalo Grove, IL office.**

As a Consumer Insight Analyst, you will support activities of the the Engineering team, New Product Development and Innovation in the North American business units through market/end-user research.

**Location**:This role is on-site in our Buffalo Grove, IL office

**What You’ll Do**:

- **Supporting Consumer Insight and Market Research**
- Provide a judgment of consumer level quality on LG products to represent the US end user’s expectations
- Gather and analyze primary and secondary data through research
- Generate consumer-centric reporting to excavate insights
- Track competitor movement in the Home Appliance industry and new product/feature through published information
- Report on the impact of competitor products and features through VOC research or other appropriate methodologies
- Coordinates consumer respondent recruiting process (time, quality, etc.)
- Use subscription and internet resources to prepare reports on trends in Home and Home Appliance related industries
- Be able to identify appropriate research methodologies for specific research needed.
- Cultivate valid research tools with mínimal changes
- **Supporting Consumer Insight Development**
- Promotes the "voice of the consumer" throughout the organization towards product innovation
- Collaborate with other team members to support research efforts on behalf of NPI features and usability
- Supports ethnographic projects for product segmentation to better understand US consumers preferences and behaviors
- Explore new ideas to screen/test/evaluate per actual consumer level usage characteristics and usage patterns
- **Supporting Media and Research**
- Co-work with R&D team to itemize important consumer pain points in Home Appliances
- Supporting the video creation with being in the video and scripting
- Cultivate VOC insights derived from consumer reviews online, mass medium and social media sites

**Required Skills**:

- Bachelor’s Degree required
- Strong written and verbal communication skills
- Problem solving skills required
- Familiar with both qualitative and quantitative research methodologies is preferred
- Experience with subscription resource data collection / Knowledge with Survey Monkey, SPSS and/or Minitab is preferred
- Advanced MS Office skills (Word, Excel, Power point, Outlook) is preferred

At LG Electronics, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law or other protected traits/characteristics. Consistent with our commitment to providing equal opportunity and embracing diversity, we have implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.

Pay range: $63,800 - $84,000 plus eligible for bonus
- Pay Transparency Range (Low):
- Pay Transparency Range (High):
- Company:
**LG Electronics U.S. (LGEUS)**
- Job Function:
**Marketing