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Economic Workforce Marketing and Communications

4 months ago

Towson, United States Baltimore County, MD Full time

**Salary**
- $36.98 - $52.28 Hourly**Location**
- Towson, MD**Job Type**
- NON MERIT**Job Number**
- NM.141 05-24**Department**
- ECONOMIC DEVELOPMENT**Opening Date**
- 05/04/2024**Closing Date**
- Continuous**DESCRIPTION**

**BENEFITS**

Regular Schedule: Non-Merit, 34 hours per week, plus County benefits.

A Non-Merit vacancy exists in the Department of Economic Workforce Development.

Non-Merit positions are not classified within the Baltimore County Government Classification and Compensation Plan.

**Definition of Responsibility**
The Marketing Specialist will work closely with Senior Managers and the Director on creating messaging, campaigns and publications that will promote business expansion and tourism in Baltimore County, and fostering a demand-driven workforce system.

A list of eligible applicants will be established based on the examination as outlined below.

**Examples of Duties**:
**Job Purpose**
Under general supervision of the Digital Marketing Designer, the Marketing and Communications Specialist is responsible for developing, writing, and delivering communication and outreach programs to support Baltimore County’s Economic Development Tourism, and Workforce Development programs.

**Essential Job Duties**
- Interpret the Director’s vision and conceptualize corresponding projects, and communicate to the Department, Baltimore County, and the community.
- Utilize social media tools to expand marketing and outreach across the Department, including Facebook and other platforms as needed.
- Craft a marketing and communications strategy given a target audience, outcomes, expectations and budget.
- Collect and promote success stories from across the agency through social media, blogs, videos and advertisements.
- Provide writing expertise for projects as assigned.
- Manage the fiscal and procurement processes for purchasing and advertisements.
- Recommend advertisement purchases and manage production of all related assets.
- Formulate digital targeting strategies to obtain maximum impact of every dollar spent.
- Use analytics to measure, reach and evaluate value of advertising efforts.
- Stay current with local events and news to determine trends for Department communications.
- Review and update materials to ensure they are kept current.
- Utilize expertise to support department teams and projects.

**Examples of Other Duties**
All other duties as assigned.
- **NOTE**: The duties and responsibilities listed above are for the purpose of determining a common set of minimum qualifications for all positions in this class. They may not include all of the essential job functions of each position in the class. Each position may not be required to perform all of the essential job functions listed.**Qualifications**:
**Preferred Education**
Graduation from an accredited college or university with a bachelor's degree in Communications or a related field;
**Plus**
At least three to five years' experience developing and implementing comprehensive communications and outreach programs.

Additional experience may be substituted on a year for year basis for education.

**Preferred Experience**
- Experience in business-to-business marketing/communications, including developing message strategy, developing and implementing proactive public relations strategies, working with creative teams to develop print and electronic collateral materials, and writing for print and electronic media.
- Experience utilizing social media for marketing, targeting, and advertising purposes.
- Experience working with designers and other creative partners to develop product branding and collateral materials.
- Experience writing news features, newsletters, blogs, marketing brochures, web copy, and other outreach materials.
- Experience executing public and media events.

**Knowledge, Skills and Abilities**
- Proficiency in web content management, and knowledge using platforms such as WordPress.
- Proficiency in social media management, including creating posts; managing a schedule; monitoring comments; using social media management platforms, such as Hootsuite.
- Experience utilizing social media advertising and targeting techniques.
- Proficient in the Microsoft Office Suite.
- Thorough knowledge of the principles and practices of public and business administration and management, including the process of planning, organizing, staffing, directing and controlling.
- Working knowledge of Adobe Creative Cloud - Illustrator, Photoshop, InDesign.
- Strong team player and team leader.
- Ability to synthesize complex ideas into clear, simple messages.
- Ability to track effectiveness of marketing campaigns for events.
- Ability to see a project through with little direction while adhering to an approval process.
- Ability to draft, write and proof advertisements.
- Ability to build interagency partnerships.
- Capacity to analyze statistical reports, economic and demographic data.
- Ability to develop and determine appropriate messages f