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Director, Brand Strategy

5 months ago

New York, United States Razorfish Health Full time

**Company Description**
Publicis Health is the largest health communications network in the world. We are one of the four solutions hubs of Publicis Groupe, the third-largest advertising and media company in the world, giving us unparalleled global reach. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people.

Publicis Health is a world leading dynamic healthcare engagement platform—uniquely connecting data, content and technology to strengthen our clients’ marketing and business transformations. We offer our clients fluid access to world-class talent and game-changing capabilities by transforming healthcare marketing and communications into healthcare engagement across consumer, professionals and healthcare system stakeholders. With 40 offices and 15 brands across the globe, Publicis Health is comprised of more than 3,000 healthcare professionals who are experts in advertising and branding, data and analytics, strategic planning, service design, digital media and technology, science, and medicine.

**Responsibilities include**:

- Developing strong client relationships as a key strategic and business partner
- Guiding the strategic direction in relation to our clients’ brand development and marketing approach
- Gain a deep, holistic and evolving understanding of our client’s business objectives, challenges, threats and opportunities - including forward looking awareness of emerging competitive threats
- Developing a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey (awareness > trial > continuation)
- Developing an understanding and ability to advocate for the full suite of strategic skillsets and solutions offered by SSW
- Collaborating with the creative, account, strategy, medical and analytics teams on business, brand and communications/content strategies
- Developing POVs for our clients around business-critical issues and trends
- Mining provocative insights that form the basis for effective communication, marketing, business and creative strategies
- Developing inspiring creative and project briefs
- Ability to lead the translation of insights into strategies and tactics
- Leading internal brainstorms and client workshops
- Participating in new business pitches
- Partnering with clients on market research activities

**Qualifications**
- HCP marketing experience
- Experience with oncology brands very, very desirable
- Able to become deeply immersed in our clients’ business on both a commercial and clinical/scientific level
- Able to develop strong client relationships and trust based on deep immersion in their business
- Bring a rounded competency set spanning brand strategy/creative development/digital engagement, or, in other words
- Creative thinker
- Adept at storytelling
- Able to simplify and clarify complex concepts
- Excellent analytical skills
- Presence and personality, or, in other words
- Superb and persuasive communications skills, both written and verbal
- Clients and the internal team want to work with you
- Collaborative approach
- Leadership skills

**Additional Information**:

- All your information will be kept confidential according to EEO guidelines._