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Operations and Marketing Manager

4 months ago

Azusa, United States Ferla Technology Full time

**Benefits**:

- 401(k) matching
- Bonus based on performance
- Competitive salary
- Dental insurance
- Health insurance
- Paid time off

Ferla Bikes is an innovative leader in the e-bike industry, dedicated to designing and selling high-quality cargo bikes, vending bikes, and carts. Our mission is to revolutionize urban mobility and commerce with eco-friendly, efficient, and versatile transportation solutions. Based in Azusa, CA, we are committed to excellence, sustainability, and community engagement.

**Position Summary**:
**Key Responsibilities**:

- **Operations Management**:

- Oversee daily operations to ensure efficiency, quality, service, and cost-effective management of resources.
- Develop and implement operational policies and procedures.
- Manage supply chain operations, including procurement, inventory management, and logistics.
- Ensure compliance with safety and regulatory standards.
- Work closely with the product development team to streamline production processes.
- **Marketing Leadership**:

- Develop and execute a comprehensive marketing strategy, including digital marketing, social media, advertising, public relations, and event marketing.
- Analyze market trends and competitor strategies to identify opportunities for growth.
- Oversee the creation of marketing materials and brand messages to ensure consistency and effectiveness.
- Manage the marketing budget and measure ROI on marketing campaigns.
- Lead and develop the marketing team to achieve marketing goals.
- **Strategic Planning and Analysis**:

- Collaborate with the executive team to set strategic goals and initiatives.
- Monitor operational and marketing performance against objectives and adjust strategies as necessary.
- Conduct financial analysis to identify cost-saving and revenue-generating opportunities.
- Represent the company at industry events, conferences, and networking opportunities.

**Qualifications**:

- Bachelor's degree in Business Administration, Marketing, or a related field. Master’s degree preferred.
- At least 5 years of experience in a leadership role in operations and marketing, preferably in the e-bike or related industry.
- Strong understanding of e-commerce, digital marketing strategies, and social media platforms.
- Excellent leadership, communication, and organizational skills.
- Proven ability to develop and implement operational and marketing strategies.
- Ability to work collaboratively across departments and lead a team towards common goals.
- Strong analytical skills and data-driven decision-making capability.

**What We Offer**:

- A dynamic and innovative work environment.
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- The chance to be a part of a company that's transforming urban mobility.