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Social Media Marketing Specialist
3 months ago
**Qualifications**
- Minimum of 4+ years of experience in marketing and social media management.
- Proficiency in tailoring stories or content to resonate with each channel's audience.
- Proficient in photography and videography for social content.
- Thorough understanding of social media platforms, including algorithms and best practices.
- Proficient in utilizing social media management tools and analytics platforms.
- Exceptional written and verbal communication skills, adept at crafting compelling content tailored to diverse audiences.
- Demonstrates creative thinking and problem-solving abilities, with a keen appreciation for design and visual appeal.
- Proven track record of achieving brand objectives
- Strong team collaborator with proactive and strong interpersonal skills
- Possesses analytical and problem-solving abilities
- Excellent communication skills
- Familiarity with Adobe Suite is a plus
- Familiarity with Shopify is a plus
**Responsibilities**
- Responsible for creating and scheduling content to support advertising, sales, and brand awareness.
- Planning, strategic thinking, and objective setting to foster social media growth.
- Manage all of Tempaper & Co.’s official social media platforms and collaborate with the Marketing and Art team on innovative campaigns.
- Plan and manage a content calendar, monitor content performance, and provide regular reports.
- Collaborate closely with the marketing and design teams to create captivating social media campaigns aligned with corporate marketing objectives, focusing on lead generation and recruitment initiatives.
- Assist in formulating and conveying digital marketing strategies, analyzing campaign outcomes, and providing project insights.
- Stay abreast of industry trends to refine strategies and maintain competitive edge.
- Formulate and implement comprehensive social media marketing strategies aimed at enhancing brand visibility, driving traffic, and fostering lead generation.
- Develop captivating and pertinent content for various social media platforms, encompassing Facebook, Instagram, Pinterest, LinkedIn, and TikTok.
- Assess and analyze key performance indicators to gauge the efficacy of social media initiatives and refine strategies as necessary.
- Actively engage with followers, addressing comments, messages, and inquiries promptly and professionally.
- Remain informed about industry best practices and emerging trends in social media marketing, integrating them into our overarching strategy.
- Manage Tempaper & Co.’s public relations outreach via a dynamic pitch platform.
**Requirements**:
- Strong communication, project management, and time management skills
- Strong understanding of social media and the home décor/interior design industry
- Ability to work independently and as part of a team
- Experience using Later and any social media apps imperative to the platforms
- At least 4+ years in social media marketing. This is not an entry-level position.
**Benefits**:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Work Location: Hybrid remote in Township of Brick, NJ 08723
