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E-commerce Analyst
3 months ago
#MT
- **Key member of the digital marketing team, Ecommerce Analyst works with other marketing manager to improve customer experience, website conversions and optimize leads and sales. He/she must have expertise in data analysis, digital marketing, and e-commerce strategies and help identify opportunities for growth and enhancing company’s online presence.**_
**Key Responsibilities**
- Review, analyze, and interpret data related to website traffic, user behavior, and conversions to develop insights and hypothesis to drive marketing effort.
- Monitor and analyze key performance indicators (KPIs) such as conversion rates, traffic, and customer acquisition costs to assess the effectiveness of online campaigns and strategies.
- Study customer behavior on the website, including click-through rates, shopping cart abandonment, and path analysis, to optimize the user experience.
- Plan, execute, and analyze A/B tests to improve website design, content, and functionality.
- Conduct competitive analysis to identify market trends, benchmark against competitors, and recommend strategies to gain a competitive edge.
- Develop reports and dashboards to communicate findings and insights to cross-functional teams and management.
- Work with marketing and web development teams to develop and execute strategies that drive growth and enhance the customer experience.
- Provide data-driven recommendations and actionable insights to improve website functionality, product offerings, and marketing campaigns.
**Key Requirements**
- Bachelor’s degree in business, marketing, data analytics, or a related field.
- Minimum 5-year experience as an Ecommerce Analyst/Manager in consumer business, ideally with retail store fronts
- Proficiency in data analysis tools and techniques, including Excel, SQL, data visualization tools, and statistical analysis.
- Familiarity with e-commerce platforms, web analytics tools (e.g., Google Analytics), and digital marketing channels
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Good oral and written communication and presentation skills; able to convey complex data findings to diverse teams.
- Detail-oriented and highly organized with the ability to manage multiple projects simultaneously.
- Knowledge of e-commerce best practices, online consumer behavior, and industry trends.
- Experience with A/B testing, and experimentation methodologies is a plus.
- Strong interpersonal skills and proven ability to network and build relationships.
- Strong critical thinking skills to assess client needs and propose effective solutions.
- Self-motivated and able to work independently.
**Benefits**:
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Work Location: In person
