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Urban Outfitters Manager of Digital Marketing

3 months ago

Philadelphia, United States Urban Outfitters Full time

Role Summary:
Role Responsibilities:

- Strategic Planning: Develop and implement comprehensive strategies for both paid and organic search initiatives, aligned with Urban Outfitters' overall marketing objectives and brand identity.
- Paid Search Campaign Management: Oversee the execution of paid search campaigns across various platforms such as Google Ads and Microsoft Advertising, ensuring optimal performance in terms of traffic, conversions, and ROI.
- Organic Search Optimization: Lead efforts to improve organic search visibility through SEO best practices, including keyword research, on-page optimization, and content strategy development.
- Programmatic Media Management: Manage programmatic media channels, including DSPs and ad exchanges, to enhance brand awareness, customer acquisition, and revenue growth through targeted advertising campaigns.
- Performance Analysis: Utilize data analytics tools such as Google Analytics, SEMrush, and proprietary platforms to analyze campaign performance, identify trends, and generate actionable insights for continuous optimization.
- Collaboration and Communication: Foster collaboration with cross-functional teams including marketing, merchandising, and creative departments to ensure alignment and integration of digital marketing efforts with overall brand initiatives.
- Vendor and Partner Management: Liaise with external partners, agencies, and vendors to negotiate contracts, monitor performance, and ensure the successful execution of digital marketing campaigns.
- Budget Management: Responsible for managing the digital marketing budget allocated for search initiatives, ensuring efficient allocation of resources to maximize ROI.
- Stay Updated with Industry Trends: Keep abreast of industry trends, emerging technologies, and best practices in digital marketing, search engine optimization, and programmatic media buying to drive innovation and maintain competitive advantage.
- Reporting and Documentation: Prepare regular reports and presentations to communicate key performance metrics, insights, and recommendations to stakeholders, senior management, and other relevant parties.

Role Qualifications:

- Bachelor’s degree in Marketing, Business, or related field. MBA or advanced degree is a plus.
- Minimum of 5 years of experience in digital marketing with a focus on Paid and Organic Search, preferably in the retail or e-commerce industry.
- Proven track record of managing successful paid search campaigns and driving measurable results in terms of traffic, conversions, and revenue.
- Strong understanding of SEO best practices, search engine algorithms, and keyword research tools.
- Experience with programmatic media buying platforms (e.g., DSPs, ad exchanges) and proficiency in campaign setup, optimization, and performance analysis.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions to optimize marketing strategies.
- Excellent communication and collaboration skills with the ability to effectively liaise with internal teams and external partners.
- Detail-oriented with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
- Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Microsoft Advertising, SEMrush, etc.
- Passion for retail, fashion, and youth culture with a keen understanding of Urban Outfitters’ brand and target audience.
- #LI-BL1The Perks:
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