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Social Media Creator

4 months ago

San Francisco, United States Academy of Art University Full time

Additional Responsibilities Include:
- Inject creative and innovative thinking to best craft and deliver messages about the institution’s brand value into the right medium for various audience groups (high school students, transfers, military, career-changers).- Work closely with internal/external marketing channel managers to develop strategies that enhance the institution’s brand image. Identify new and emerging channels, media, and partnerships to expand the reach to our various target segments.- Consistently write web, digital, and marketing copy. Shoot, edit & deliver stills, digital video, & digital media, that can advance the brand voice and story.- Identify and build strategic relationships, partnerships, and support systems to strengthen the Academy’s brand and image.- Work with senior marketing leadership to present brand insights to refine and improve the overall brand strategy and roadmap.- Measure the impact of earned media and branding campaigns/initiatives on increasing the brand equity (awareness, experience, and reputation) of the institution and overall enrollment conversion rate.- Devise and test new branded campaigns focused on increasing awareness of degree and non-degree options.- Identify and build strategic relationships (alumni, influencers, journalists, and media outlets), partnerships (industry and community leaders), and support systems to strengthen the Academy’s brand and image.- Actively plan and execute all aspects of marketing activities including: Channel Marketing, Brand Marketing, Drive new student enrollment, Develop strategy, campaign execution, optimization, and reporting of all digital and traditional TV ads campaigns, Create timely and high-quality production of campaigns, and Create graphic art images for social media and other marketing campaigns.

Qualifications:
- Deep love of art and artists - understand studio culture and arts education.- Bachelors’ degree in related field preferred- Proficiency in writing web, digital, and marketing copy.- At least three years’ experience shooting stills and digital video, editing stills and digital media, deliver finished stills and digital media.- At least three years’ experience shooting directing editing and producing digital and still shoots.- Experience creating graphic art images for social media and other marketing campaigns.- Ability to thrive in a fast paced, goal-driven environment.

Compensation:
$66,560/annual

Work Hours:
9:00 am to 6:00 pm

On Site Full-Time

**Benefits**:
Academy of Art University offers full-time employees health insurance, 401k options, paid vacation based on years of service (15 days' accrual at start), paid holidays, paid sick leave and a commuter benefit program. The Academy also offers full-time employees an opportunity to take one undergraduate course tuition free each semester. Full-time employees also have access to our multi-lane swimming pool, two fitness centers and our many recreational programs, including our NCAA Division II events.

Application Deadline: May 31, 2024

IND123
- ._

About Us
- Academy of Art University, established in 1929 by Richard S. Stephens, transforms aspiring students into professional artists and designers. For three generations, the Stephens family has been devoted to the development of aspiring artists and has held the fundamental belief that with proper instruction, hard work and dedication, students can learn the skills necessary to become artistic professionals.