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Product Marketing Manager

4 months ago

Burbank, United States Entertainment Partners Full time

At Entertainment Partners and Central Casting, we are committed to creating an environment where every employee is seen, where ideas, thoughts and perspectives are shared openly, and where fearless innovation is encouraged. Weaving diversity, equity, and inclusion into who we are will drive our competitiveness by encouraging creativity and enhanced decision making.

We help to power Oscar-winning films, Emmy-winning shows, and Clio-winning commercials. Feel the satisfaction of doing work that directly impacts the most exciting industry in the world. EP is poised to redefine and evolve the back-office processes of the entertainment community with security at the core of what we do.

Are you looking for the next opportunity to revolutionize an industry? If so....

As a Product Marketing Manager at Entertainment Partners you will be responsible for developing and executing marketing plans to drive the success of our products throughout their lifecycle. Working closely with cross-functional teams including Product Management, Sales, and Marketing, you will be the voice of the customer, championing market insights and competitive intelligence to inform product development and go-to-market strategies. This role offers a unique opportunity to blend creativity with analytical rigor to drive impactful marketing initiatives and contribute to the company's overall growth and success.

**KEY RESPONSIBILITIES**
- Develop comprehensive product marketing strategies and plans that align with business objectives and drive demand generation, adoption, and retention.
- Conduct market and competitive research and analysis to identify customer needs, market trends, and competitive landscape, and translate insights into actionable recommendations.
- Help to define product positioning, messaging, and differentiation that resonates with target audiences.
- Partner with the Marketing team to execute multi-channel marketing campaigns, including digital marketing, social media, events, and PR, to drive awareness and demand generation.
- Work closely with Sales teams to develop sales enablement tools and resources, including training materials, pitch decks, and competitive battlecards, to support the sales process and drive revenue growth.
- Track and analyze key performance metrics to measure the effectiveness of marketing programs and initiatives, and make data-driven recommendations for optimization. Stay abreast of industry trends, market developments, and emerging technologies to identify opportunities for innovation and competitive advantage.

**JOB REQUIREMENTS/QUALIFIFCATIONS NEEDED**
- Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to senior leadership.
- Creative thinker, excellent listener and communicator.
- Minimum of 3 Years of b2b software product marketing experience.
- Strong communication and presentation skills.
- Ability to communicate with all levels of an organization comfortably.
- Ability to manage multiple projects with varying priority at one time -to deliver results on time and under budget.
- Excellent organizational and time management skills Bachelor’s degree.

Other benefits and perks included are:

- Health, Dental, and Vision options
- 401(k) retirement savings plan and company match
- Paid holidays, vacation time, and sick time
- Participation in company equity plans
- Employee Assistance Program, mental health and wellness programs
- Training and development
- Possibility of hybrid/flexible/schedules
- Annual bonus and merit reviews

The salary range for this position is $107,500 to $125,000 and will be commensurate with experience related to the position.