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Marketing Director

4 months ago

Sacramento, United States Gramercy Court (SNF) Full time

$100,000.00 - $120,000.00 - Overseeing two locations (Gramercy Court in Sacramento, CA and Siena Skilled Nursing and Rehabilitation Center, Auburn, CA)

Generations Healthcare is in search of a Marketing Director to join our team at Gramercy Court in Sacramento, and Siena Skilled Nursing and Rehabilitation Center in Auburn, CA. If you are passionate about developing relationships in the healthcare community and interacting with seniors and their families then this is the right opportunity for you.

**Benefits**:
We offer a competitive compensation package, healthcare benefits and excellent career growth opportunities. Health Benefits for full-time employees offered 1st of the month following hire date.

**Position Overview**:
Through the efforts of sales, business development and marketing this position is responsible for generating and managing leads for potential qualified prospects and driving that process full cycle to achieve top occupancy goals.

Create, implement and track marketing and networking strategies to attract prospects and achieving targeted occupancy goals. Touring Apartments and facility grounds, guiding leads through entire sales process by building strong relationships, overcoming obstacles and maintaining trust.

**Essential Duties**:

- Maintain a presence in the community through the use of community outreach/educational opportunities, informational material presentations, tools such as trade shows, health fairs, facility visits, and advertising media.
- Oversees the admission paperwork essentials by monitoring the completion of admission agreements, ensuring the admission agreements are completed on-time, and obtaining necessary documents to ensure coverage and the ability to collect.
- Attends daily staff meetings to report activity and inform all staff members of special needs, upcoming admissions, and potential issues.

**Qualifications**:

- Must possess as a minimum, a Bachelor degree from an accredited university (or equivalent experience) and have two or more years of marketing or sales experience in healthcare.
- Be organized and diligent in following up with potential leads and uphold network connections.
- Have thorough knowledge of medical, social and financial information relating to Assisted Living Housing.
- Communicate effectively and clearly with residents, families, co-workers and others.
- Develop and maintain positive relationships with outside entities, residents, representatives and other staff members.
- Working knowledge of MS Word, Excel, and Outlook and possess the ability to perform multiple tasks simultaneously.
- Be mobile and able to perform the physical requirements of the job while efficiently manage time.

Generations Healthcare was founded upon the belief that caring for the sick, the elderly, and the infirm is a special and sacred stewardship. It is our mission to have this belief reflected in everything we do: in the presentation of our homes, in the professionalism of our staff, and in the daily delivery of care to our residents and their families. It is our purpose that whoever enters a Generations home will be met with kindness, competence and compassion.