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Public Information Officer

2 months ago

Tracy, United States City of Tracy Full time

**Description**:

- Click here to learn more about the City of Tracy and here for the job announcement.

**TENTATIVE RECRUITMENT SCHEDULE**
Application Deadline**: June 14, 2024**

Oral Board Interviews**:The week of June 24, 2024**
- Selection Interviews**:The week of July 8, 2024**

**THE IDEAL CANDIDATE**
- We are seeking a talented individual to serve as our Public Information Officer, responsible for planning, organizing, and implementing communication and marketing for the City of Tracy. As a key member of our team, you will collaborate with department leaders to develop and execute comprehensive communication strategies and oversee the creation of engaging content and graphics for various campaigns and communication channels. This role offers the opportunity to showcase your creativity, leadership skills, and expertise in building positive relationships with stakeholders while promoting our mission and initiatives.

**DEFINITION**
- Under administrative direction, plans, organizes, and provides direction and oversight for comprehensive public relations and communications programs for the City; plans, manages, implements, coordinates, and evaluates public information, community outreach, and media relations functions and activities; oversees Citywide strategic and ongoing communications, social media, and branding; prepares press releases, fact sheets, stakeholder/community correspondence, quarterly publications, and newsletters; provides complex and responsible support to the City Manager in areas of expertise; and performs related duties, as assigned.

**SUPERVISION RECEIVED AND EXERCISED**
- Receives administrative direction from assigned supervisory or management staff. Exercises general direction over assigned staff.

**CLASS CHARACTERISTICS**
- This is a management classification responsible for planning, organizing, reviewing, and evaluating the day-to-day operations of the Public Information function within the City Manager’s Office. Responsibilities include developing and implementing policies and procedures for assigned programs, budget administration and reporting, and program evaluation. Incumbents serve as a professional-level resource for organizational, managerial, and operational analyses and studies. Performance of the work requires the use of considerable independence, initiative, and discretion within established guidelines.

**Essential and Marginal Duties**:
**EXAMPLES OF TYPICAL JOB FUNCTIONS (Illustrative Only)**:

- Management reserves the right to add, modify, change, or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job._
- Plans, manages, and oversees the daily functions, operations, and activities of the Public Information division, including outreach, customer service, public relations, and communications programs.
- Participates in the development and implementation of goals, objectives, policies, and priorities for the division; recommends within division policy, appropriate service and staffing levels; recommends and administers policies and procedures.
- Participates in the development, administration, and oversight of division budget; determines funding needed for staffing, equipment, materials, and supplies; ensures compliance with budgeted funding.
- Develops and standardizes procedures and methods to improve and continuously monitor the efficiency and effectiveness of assigned programs, service delivery methods, and procedures; assesses and monitors workload, administrative, and support systems, and internal reporting relationships; identifies opportunities and makes recommendations for improvement.
- Participates in the selection of, trains, motivates, and evaluates assigned personnel; works with employees to correct deficiencies; recommends and implements discipline and termination procedures.
- Develops and implements comprehensive outreach and communication programs; schedules, coordinates, and facilitates news conferences, community meetings, and City events that promote the City's services, programs, and activities and to educate and inform the public and customers.
- Collaborates with City departments, school districts, community groups, and other agencies to identify communication opportunities; utilizes the City's cable television channel and other media sources to disseminate information through community education projects; promotes public awareness campaigns and community relations' initiatives.
- Responds to media requests with information about City programs and services as well as unusual circumstances/situations of immediate public interest, including emergency information; prepares, edits and coordinates speeches, press releases, media tip sheets, brochures, flyers, pamphlets, newsletters, annual reports, articles, electronic media, and related communications.
- Oversees participation in community and special events; produces informat