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Anthropologie Group Temp Paid Social Marketing

4 months ago

Philadelphia, United States Anthropologie Full time

Role Summary:
Anthropologie is looking for a digital marketing professional to develop and execute the Paid Social marketing activation strategies. This role is highly cross-functional where teamwork, innovation, analysis and strategic thinking are critical aspects of this position’s responsibilities. We are looking for a passionate Digital Marketer with expertise in Paid Social. You need to connect the dots between our customers, our mission to encourage and inspire and our unique product assortment to drive growth in our practices and our business. You will collaborate closely with business and creative leads, merchants, and ad tech stakeholders to develop strategic plans while leading a team to execute that strategy.

Role Responsibilities:

- Translate broad media plans and business objectives into tactical, innovative paid social campaigns.
- Work cross-functionally with creative, merchandising, and analytics teams to develop and high-impact integrated campaigns.
- Manage full-cycle execution of direct response paid social campaigns across TikTok, Facebook, Instagram, Pinterest
- Lead performance reporting & analysis to further develop strategic initiatives. This includes but is not limited to paid social creative analysis, paid social customer analysis, and tactical paid social optimization analysis
- Be able to manage Dynamic Product Ad campaigns & strategy to drive profitable demand and support business priorities & train a team do so.
- Lead and expand a Dynamic Product Ad strategy to drive profitable demand to drive key areas of the business.
- Highlight areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices to drive profitable demand, customer acquisition, engagement, and retention.
- Ensure all strategies ladder up to the business objectives
- Manage budget strategy and provide budget optimization recommendations across all social platforms
- Work closely with Ad Tech partners, to develop and implement advanced automation and optimization solutions that will drive efficiencies.
- Stay up to date on new and emerging technology within paid social landscape inclusive of new ad units, alpha/beta products, and best in class creative to provide recommendations.
- Contribute to other team projects and initiatives, remaining flexible and willingness to support opportunities to drive the business
- The position demands strong analytical, planning and multi-tasking skills to achieve business objectives, as well as a keen marketing sense to maximize resonance with target audiences
- Manage a growing social team, fostering career development opportunities and skills growth. Identify new process opportunities.
- Embody fail fast mentality by developing tests and iterating on learnings across platforms, creative formats, messaging and audiences

Role Qualifications:

- 5+ years’ experience in paid social performance marketing
- Expert in paid social platforms (FB/IG/Pinterest/TikTok
- Snap is a plus) and tools: Facebook Ads Manager, Pinterest Business, TikTok for Business
- Agency and/or consulting experience a plus
- Expert in DPA and lower funnel tactics
- Experience collaborating with both internal resources, external resources to develop strategies that meet department goals within budget and established timelines
- Experience in diagnosing, isolating, and resolving complex issues and recommending and implementing strategies to resolve problems
- Experience presenting recommendations and/or test ideas informed by internal and external trends
- Experience analyzing channel results and laddering channel insights up to business goals
- High degree of project management skill
- Medium to High Familiarity with web analytics
- Passion for social and digital, staying on top of the changing ecosystem including advertising formats, channels and technologies
- An innate curiosity and ability to breakdown complex analyses into concise, straightforward recommendations and marketing initiatives
- A collaborative, ‘team-first’ attitude, leave ego at the door
- Growth mindset
- Positive, can-do, problem solving attitude, purposeful, but ability to have fun, etc.

The Perks:
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